Seeking remote opportunities in executive communications, LinkedIn ghostwriting, and content strategy. Experienced in thought leadership, executive voice development, and simplifying complex topics. Open to part-time roles, freelance contracts, and full-time opportunities with international teams.
Looking for a job
Fernanda Abras
@fernandaabras
I spent two decades finding the story. Today, I help leaders find the words — and the point of view — that make people listen.
PortugalWhat I'm looking for
I’m a journalist-turned-executive communications strategist and senior writer, specialising in executive thought leadership, LinkedIn ghostwriting, and content strategy for B2B brands and senior leaders. I turn interviews, complex source material, and subject-matter expertise into clear, distinctive content that sounds like the person behind it — not like corporate marketing.
My work spans executive LinkedIn programmes, corporate and association social media, employer branding, and long-form reporting. I have supported leaders from individual founders to groups of 8–10 executives at a multinational, and worked across Brazil and Portugal, with additional Portuguese- and Spanish-language content for international clients. My sector experience includes financial markets, insurance, healthcare, mining, corporate governance, and the creative economy. Before moving into strategic content, I spent two decades in TV and radio journalism, including as an international correspondent in London and Lisbon. I hold two European master’s degrees in media and digital communication.
Experience
Work history, roles, and key accomplishments
AN
Current
Senior Copywriter & Social Media Strategist
Agência Fato Relevante / Grupo Nexcom
Dec 2022 - Present (3 years 11 months)
Produce high volumes of B2B and B2C copy across social media, ad campaigns, scripts, and long-form content for clients in healthcare, legal, energy, executive search, and finance sectors. Adapt messaging for Brazilian and Portuguese markets and manage multiple client accounts.
IE
Content Strategist & UX Writer
Instituto EduSport
Jan 2026 - Dec 2026 (11 months)
Developed content strategy and UX writing, including a complete functional specification for Instituto EduSport.
IT
Content Strategist & UX Writer
Instituto Tipo 1
Jan 2026 - Dec 2026 (11 months)
Developed content strategy and operational UX writing for the pre-launch of Instituto Tipo 1.
UX Writer
Soul Genius
Jan 2025 - Dec 2026 (1 year 11 months)
Provided UX writing for Soul Genius, including full content writing for their website.
SG
UX Writer
Soul Genius
Jan 2025 - Dec 2026 (1 year 11 months)
Provided UX writing and copywriting for Soul Genius, including full content writing for their website.
PC
Editor, Podcast Host & Digital Marketing Strategist
Paulo de Vilhena – Business Education & Consulting
Aug 2022 - Dec 2022 (4 months)
Edited and produced content for a business education and consulting brand, including podcast scripts, social media copy, and digital marketing materials.
TP
Social Media Ads Support & Content Reviewer
Teleperformance Portugal
Oct 2018 - Jul 2022 (3 years 9 months)
Provided ads support and content moderation for major social media platforms, developing deep platform literacy across Meta and Instagram ecosystems. Applied policy guidelines consistently at high volume under tight SLA requirements.
RT
International TV Correspondent
Rede CNT TV
Jan 2015 - Sep 2019 (4 years 8 months)
International correspondent based in Lisbon and London, reporting for a national Brazilian broadcast network. Previously reporter in Brasília covering the federal government and national politics.
CH
Reporter
CBN Radio Belo Horizonte
Mar 2016 - Aug 2016 (5 months)
Reporter for one of Brazil's leading news radio stations.
TJ
Editor/Presenter
TV Justiça
Jan 2011 - Dec 2012 (1 year 11 months)
Editor and presenter for the Brazilian Supreme Court TV channel.
TB
Editor
TV Record Brasília
Jan 2011 - Dec 2011 (11 months)
Editor for a regional TV station.
TB
Editor-in-Chief & Anchor
TV Brasília
Mar 2009 - Aug 2011 (2 years 5 months)
Led editorial operations and presented daily news programming for a regional broadcaster.
TG
Producer/Reporter
TV Legislative Assembly of Minas Gerais
Jan 2006 - Dec 2009 (3 years 11 months)
Producer and reporter for the legislative assembly's TV channel.
Education
Degrees, certifications, and relevant coursework
UU
UX Unicórnio
UX/UI Design, UX/UI Design
2021 - 2021
Completed an online UX/UI Design course with Leandro Rezende in 2021.
Universidade Nova de Lisboa
Master of Arts, New Media and Web Practices
2016 - 2018
Pursued a Master of Arts in New Media and Web Practices at Universidade Nova de Lisboa from 2016 to 2018.
FR
Freeformers
Digital Accelerator, Digital Skills
2015 - 2015
Completed a digital accelerator program on the importance of digital in today's market in London in 2015.
AD
Auroch Digital
Course, Games and Journalism
2015 - 2015
Participated in a course on games and journalism in London in 2015.
The Guardian Masterclasses
Masterclass, Digital Media
2015 - 2015
Attended a masterclass on creating viral content with BuzzFeed's Luke Lewis in 2015.
The Guardian Masterclasses
Masterclass, Digital Marketing
2015 - 2015
Attended a masterclass on boosting business with Facebook in 2015.
London South Bank University
Master of Arts, Creative Media Industries: Journalism
2014 - 2015
Completed a Master of Arts in Creative Media Industries: Journalism at London South Bank University from 2014 to 2015.
The Guardian Masterclasses
Masterclass, Journalism
2013 - 2013
Attended a masterclass on pitching to commissioning editors in 2013.
Universidade Fumec
Bachelor of Arts, Journalism
2003 - 2006
Earned a Bachelor of Arts in Journalism from Universidade Fumec in Belo Horizonte, Brazil, from 2003 to 2006.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
Portugal
BrazilSalary expectations
20k+ EUR
Social media
Job categories
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