Looking for a job

Lívia Godoi

@liviagodoi

Message

Content strategist at Mercado Bitcoin shaping YouTube and short-form video strategy, scripts, and creator partnerships.

Brazil

Message

What I'm looking for

I’m seeking full-time work and am available to work US Central hours.

At Mercado Bitcoin, I lead YouTube and short-form video strategy, turning complex financial products into educational scripts and content. I coordinate an external agency and editors, build creator partnerships, and share organic performance recommendations with leadership.

I’ve also set up digital presence for new Oral Sin Franchising units and grown my own channels organically to 12k Instagram followers and 2.9k YouTube subscribers. I use tools like ChatGPT and Claude for research, scripting, and workflow automation.

Experience

Work history, roles, and key accomplishments

Current

Content Analyst

Current

Mercado Bitcoin

Mar 2024 - Present (2 years 7 months)

Lead video content strategy for YouTube and short-form, manage an external content agency, and report performance to leadership. Write scripts and coordinate production from idea to publish.

YouTube Strategy Short Form Content Scripting Content Research Editorial Calendar SEO Google Analytics Google Search Console SEMrush VidIQ ChatGpt Claude Agency Management Creator Partnerships

Online Media Analyst

Oral Sin Franchising

Aug 2023 - Feb 2024 (6 months)

Set up digital presence for new franchise units and ran organic content strategy, working with approved agencies.

Google Ads Meta Google Business Profile Landing Pages organic content strategy Campaign Monitoring

Marketing Assistant

Oral Sin Franchising

Oct 2022 - Aug 2023 (10 months)

Wrote detailed briefings for internal and external requests, approved campaigns, and supported franchisees.

Briefings Campaign Approval Franchise Support

Marketing Assistant

Rádio Paiquerê FM 98.9

Jun 2022 - Oct 2022 (4 months)

Managed social media, built the media kit, and produced engagement reports.

Social Media Management Media Kits Engagement Reporting

Independent Digital Content Creator

Self Employed

Feb 2020 - Dec 2021 (1 year 10 months)

Grew own channels organically to 12k Instagram followers and 2.9k YouTube subscribers, with 60k yearly views. Produced SEO-optimized videos and managed brand partnerships.

YouTube Instagram SEO Video Production Brand Partnerships Analytics

Volunteer Live Chat Moderator

YouTube Live Worship Broadcasts

Moderated live chat and ran OBS Studio for live streams, including audio sync troubleshooting.

Live Chat Moderation OBS Studio Audio Troubleshooting

Education

Degrees, certifications, and relevant coursework

Faculdade Pitágoras

Bachelor's degree, Advertising

2022 - 2025

Bachelor's degree in Advertising (Publicidade e Propaganda) from Faculdade Pitágoras, completed in December 2025.

Conversion

Certification, Digital Marketing

2024 - 2024

Completed certifications in Google Search Console, On-Page SEO, Google Web Stories, Content Marketing Workshop, and Growth Marketing Essentials in 2024.