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Nátalie Guimarães

@ntalieguimares

Message

I build SEO-driven editorial workflows that grow organic traffic and strengthen brand voice.

Brazil

Message

What I'm looking for

I'm looking to lead SEO-driven editorial strategy, strengthen content operations and brand voice, and use AI-augmented workflows to improve organic performance.

At Dicas de Viagem, I lead content strategy and the editorial calendar for a high-traffic travel publication, managing the full lifecycle from ideation to publication. I mentor writers, protect brand voice and editorial standards, and use content audits, keyword research, GA4, SEMrush, Wincher, and Yoast SEO to improve visibility and organic performance.

I’ve also produced long-form WordPress content, managed multi-client social media campaigns at Vincere Comunicação, and integrated ChatGPT, Claude, and Gemini into research, drafting, and editing workflows. I bring a journalism background, creative writing training, and multilingual communication in Portuguese, English, Spanish, and French.

Experience

Work history, roles, and key accomplishments

Current

Content Editor

Current

Dicas de Viagem

Jan 2020 - Present (6 years 7 months)

Lead content strategy and editorial calendar for a high-traffic travel publication, overseeing the full content lifecycle from ideation to publication. Manage and mentor a team of writers, ensuring adherence to brand voice, SEO guidelines, and editorial standards.