At Studio Copta, I lead brand, copy, and AI systems for clients across fashion, politics, legal services, and live events. For Sagrada Família, I built a brand manual, e-commerce site with on-site checkout, abandoned-cart email flow, and editable CRM lifecycle journey.
I also built a supplier pre-accreditation platform for Nosso Camarote, with ID scanning, automatic photo checks, and batch submission of approved staff. For AFA Advocacia, I created the brand, website, and case-tracking system that checks court notices each weekday and flags open deadlines.
At JUFI Marketing, I built brand positioning and tone of voice for an iGaming portfolio entering Brazil's newly regulated market, then designed segmented email, SMS, and WhatsApp journeys for acquisition, retention, and reactivation. I also pioneered AI agents for content production and QA, keeping work on brand and compliant with marketing rules.
At Buzzing Digital, I repositioned the Pisquei Sambei samba course around customer confidence, tripling revenue versus the previous launch with the same product. I also led the HypnoSamba launch, which reached multiple six figures in BRL, and designed the Fábrica de Campeões mentorship launch, which sold out on the expert's first digital product.
