At Brand and Traffic, I lead Klaviyo email and SMS strategy for ecommerce brands, improving AOV from C$105 to C$109 and raising contribution per eligible recipient by 16% through offers, bundles, and targeted thresholds. I also rebuilt post-purchase journeys that lifted 90-day repeat purchase from 17.8% to 20.6% and reduced 60-day subscription cancellation from 22% to 17%.
I take Shopify/DTC email work from audit and flow mapping through copy, Figma design, Klaviyo implementation, QA, and launch. I’m open to white-label production, overflow work, and paid test projects with ecommerce email agencies.
