Open to opportunities

Yash Raj Matta

@yashrajmatta

I build multi-channel customer acquisition campaigns across paid media, SEO, email, and conversion-focused landing pages.

India

Message

What I'm looking for

I'm looking for a worldwide remote role where I can own multi-channel customer acquisition, test and optimise campaigns, improve conversion journeys, and apply hands-on performance marketing experience to business growth. I'm available to start immediately.

I built and operate ZORA MUSIC, a cross-border B2C online services business serving Canadian and U.S. customers remotely from India. I own the customer journey from research and positioning through acquisition, qualification, onboarding, support and retention, using Meta and Google Ads, SEO, organic social, email and WordPress landing pages.

From June 2023 to July 2026, I managed documented Meta activity generating 3,401,357 impressions, 1,470,432 reach and 29,222 clicks on INR 496,440.58 in spend. I test audiences, creative, messaging and calls to action, use lead quality and performance data to guide optimisation, and produce campaign, social and audio-visual assets while managing customer communication across time zones.

Experience

Work history, roles, and key accomplishments

Current

Founder & Growth Marketing Lead

Current

Zora Music

Feb 2017 - Present (9 years 7 months)

Founded and operate a cross-border B2C online services business, managing the full customer journey from research and positioning through acquisition, onboarding, and retention. Plan and execute multi-channel campaigns across Meta, Google Ads, SEO, content, social, email, and conversion-focused landing pages.