Yash Jethoo
@yashjethoo
iGaming Operations Consultant across gaming and sweepstakes, shaping CRM strategy and operational expansion for operators.
MauritiusWhat I'm looking for
I am a senior iGaming Operations and CRM specialist with over 20 years of experience building, scaling and optimising digital gaming businesses across Africa, Europe, the Caribbean and North America.
My career has taken me through some of the industry's most demanding operational environments, from leading product operations teams of 50+ at Rank Interactive and PrideBet Holdings, to directing multi-market casino and sports betting operations across Mozambique, Swaziland, Ghana, Kenya and Jamaica as Head of Operations at STM Consulting. Along the way I have owned CRM strategy end to end, built affiliate programmes from the ground up, designed comprehensive VIP frameworks, launched markets from scratch and consistently delivered measurable gains in player retention, operational efficiency and revenue growth.
What I bring beyond the experience on paper is breadth. I have worked across most of the functions that drive a digital gaming business, such as; CRM, affiliate management, marketing, product operations, player lifecycle, data and analytics, customer service, content management and compliance; and I have done so at a level where I understand not just how each function works, but how they connect to each other and to the bottom line. I have led teams, built departments, negotiated with regulators and reported directly to boards, which means I can operate with equal effectiveness in the operational detail and in the boardroom.
I genuinely care about building things that last. Whether that is a CRM framework that keeps players engaged long after the first campaign, a VIP programme that makes your best customers feel genuinely valued, or an operational process that a team can run and improve without depending on any one person, and I build for sustainability, not just for the short term.
I am currently working as CRM Consultant at GPN and am open to senior Operations, CRM Management, Affiliate Management and General Management opportunities within iGaming, sweepstakes and online gaming businesses globally. I am based in Mauritius and am fully available for worldwide remote roles or relocation.
Experience
Work history, roles, and key accomplishments
• Deliver high-impact operational strategy, affiliate programme design, backend integration and CRM optimisation for iGaming startups and established operators, lifting retention and conversion rates.
• Advise operators on market entry and expansion across Africa, Europe, USA and Canada, shaping compliant, growth-focused operational strategies.
• Lead cross-functional teams in deploying tech
Worked as Head of Operations at LuckyDraw Group.
Overseeing all gaming operations, including casino games, sports betting, and other offerings for the multiple locations (Mozambique, Swaziland, Jamaica, Ghana, and more to come)
• Ensuring compliance with all relevant gaming regulations.
• Developing and implementing operational strategies to improve efficiency and profitability.
• Managing and motivating a team of operations professionals.
• Col
Worked as Head of Digital Product and Operations at PrideBet.
To Manage the Mauritius based Product Operations teams and support in the overall Rank Interactive processes and toolsets enabling the optimal smooth running of our digital business.
Lead an Operations team defining, implementing and optimizing ways of working. Ensure there is a constant cycle of improvement and development and active engagement with the wider Digital team.
Managements of oper
Account Manager
Jun 2017 - Feb 2021 (3 years 8 months)
Worked as Account Manager at SRG Services Limited (Part of the Stride Gaming Group).
Business Intelligence Analyst
Aug 2016 - Jun 2017 (10 months)
Worked as Business Intelligence Analyst at SRG Services Limited (Part of the Stride Gaming Group).
Data Analyst in Retention and Acquisitio
Jun 2014 - Aug 2016 (2 years 2 months)
Worked as Data Analyst in Retention and Acquisitio at SRG Services Limited (Part of the Stride Gaming Group).
Head of CRM and Customer Service
Jun 2013 - Jun 2014 (1 year)
Worked as Head of CRM and Customer Service at SRG Services Limited (Part of the Stride Gaming Group).
Worked as Head of CRM at SRG Services Limited (Part of the Stride Gaming Group).
KS Poker Affiliate Manager
Aquagaming Co Ltd
May 2008 - Jun 2011 (3 years 1 month)
in May 2008, I had the chance to change to another field which is in the Affiliate environment where my day to day Duties is as follows:
1. Identifying New Affiliates that can deliver Quality and profitable traffic
2. Monitored affiliates performance evaluate traffic generated
3. Creating marketing materials like Banners, and marketing email campaigns.
4. In constant contact with the Affiliates
Ks Poker Affiliate
aquagaming
Jan 2007 - Jan 2008 (1 year)
Worked as Ks Poker Affiliate at aquagaming.
Poker, Casino and Fraud Officer
HansaGaming co Ltd
Apr 2007 - Nov 2007 (7 months)
Joined the company in April 2007 where I worked in the Playtech Platform. My day to day duties was as follows:
1. Assist Poker/Casino Customers on the Online Chat and over the phone.
2. Monitor Casino/Poker Promotions and Bonuses credit to customer's account.
3. Prepare customer's loyalty report for the Marketing Department.
4. Investigation and Detecting Poker and Casino Fraud
5. Acting as a lia
Staffing Analyst - Work Force Management (ManPower Department)
Teleforma Outsourcing
Feb 2007 - May 2007 (3 months)
In February 2007 I joined Teleforma as a Staffing Analyst in the Work Force Management (ManPower Department) powered by the Upstream company in the US. My main duties were:
1. Make sure that all agents (more than 400 agents) working at Teleforma correspond to the Schedule Adherence.
2. Generating reports of the agents and send to the Campaign Owners.
3. Monitoring Real Time Adherence of agents.
4
Work As-
Joined the company as a Call Center Agent, dealing with International Customers. After 3 months, i was promoted in the Poker Department where my daily work tasks were as follows:
1. Poker Host Chat (Through PMP)
2. Assisting customers with Bonuses and Promotions.
3. Technical Support to customers in the field of Transaction and New Accounts.
Has been promoted to Customer Service in Poker
System Administrator
Shibani Knittings Co Ltd
May 2004 - Jun 2005 (1 year 1 month)
Worked as the System Administrator of the Shibani Knittings. Was responsible for the configuration of the PCs over the Network and also was responsible for the computer maintenance. Had a training on Wireless Connection over PABX.
I was shifted from Shibani Knittings to Shibani Inwear Co Ltd to work the System Administrator. I was fully responsible of all the computers in this factory, the mainte
Education
Degrees, certifications, and relevant coursework
Design Powered by Data: Getting Started with UX Web Analytics
Sep 2024
Advanced Google Analytics
Sep 2024
SEO: Keyword Strategy
Sep 2024
Adobe Express: Creating Marketing Materials
Sep 2024
WordPress Essential Training
Sep 2024
Be the Manager People Won't Leave
Sep 2024
Business Development: Strategic Planning
Sep 2024
Consulting Foundations: Client Management and Relationships
Sep 2024
Strategic Partnerships
Sep 2024
Design Thinking: Customer Experience
Sep 2024
Developing a Competitive Strategy
Sep 2024
Google Analytics (GA4): Audience-Building and Segmentation
Sep 2024
Growing Relationships as a Manager
Sep 2024
Marketing Analytics: Presenting Digital Marketing Data
Sep 2024
Strategic Planning Foundations
Sep 2024
Self Study
Leadership and Team, Leadership and Team Management
2007 - 2007
from March 2007 until May 2007 I followed a course in Leadership and Team Management. This was a great experience as there are loads of poeple coming from other companies sharing their working experience. We had many debates and several case studies to work on.
Sunway College
E-Commerce, Networking
2000 - 2002
Multimedia Director for the Indian Cultural Society in 2001.
Self Study
CCNA - Cisco Certified Network Assotiate, Networking
1999 - 2000
1999 - 2000 was working as a Network administrator in a cyber cafe and completing my CCNA course (Self Study).
Tech stack
Software and tools used professionally
Availability
Location
MauritiusAuthorized to work in
Salary expectations
Social media
Job categories
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