Yashika Luthra

I’m a customer-obsessed brand marketing professional with 3+ years of experience across content strategy, go-to-market execution, brand execution, e-commerce content, and lifecycle campaigns. I combine a strong analytical mindset with creative storytelling—comfortable contributing to brand plans while also managing shoots, briefs, and content calendars.

As a Deputy Manager - Digital Strategy at Mahindra & Mahindra Ltd., I owned the entire product lifecycle (roadmap, design, development, deployment, and API-based systems integration), driving 35% adoption through targeted internal branding and training. I worked closely with Engineering, UI/UX, QA, Finance, Marketing, and systems integration teams to deliver robust, scalable solutions within scope, while leading Agile sprint planning and release cycles (95% sprints on time).

I also spearheaded EV go-to-market strategy for Mahindra’s BEVs—orchestrating pre-sales to post-sales and contributing to 30K+ bookings within 24 hours. I built multi-channel campaigns (email, SMS, social, website), reduced lead response time by 10 seconds, and improved conversion velocity, while designing customer lifecycle journeys with segmentation and personalization to boost engagement and retention.

In e-commerce, I’ve independently managed two product categories across major marketplaces simultaneously (kitchenware and hair accessories). I optimized product listings using keyword research, imagery, and copywriting, tracked category-level metrics like conversion/return rates and RoAS, and refined assortment using customer reviews and buying patterns—always using data-led decisions to improve performance.