Yare Alor

I’m a Performance Marketing and Digital Marketing professional based in Lima, focused on measurable growth through SEO, SEM, social media marketing, and performance optimization. I combine campaign optimization with content strategy and data analysis to improve engagement, conversions, and ROI.

In my current role as a Content Creator for Buypal Perú Store, I developed and executed social media strategies for TikTok and Instagram, producing high-performing video content with CapCut, Canva, and Photoshop. I also support paid media campaigns using Google Ads and Meta Ads, aligned with conversion goals, while building monthly content calendars based on performance data and engagement metrics.

Previously, as a Community Manager at Alfredo Pimentel SAC, I owned end-to-end social media content planning and execution, creating scripts and storytelling strategies for digital campaigns. I collaborated on integrated campaigns (organic + paid media) and produced and edited video content to support marketing channels.

I bring strong analytical discipline from working with Google Analytics (GA4), CTR/CPC tracking, and conversion rate metrics, along with hands-on website management using Wix for landing pages and promotional sections. I’m driven by performance metrics, audience segmentation, and continuous improvement—so every activity supports reach and conversion growth.