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Jorge Enrique Guevara Leiva

@jorgeenriqueguevaraleiva

Digital Marketing specialist with 7+ years of experience in CRM, lead generation, commercial management, and process coordination.

Peru

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What I'm looking for

I am looking for remote opportunities in Digital Marketing, CRM, Lead Generation, Marketing Analytics, and Commercial Management, where I can contribute through campaign optimization, data-driven decision-making, and process improvement.

I am a Digital Marketing specialist with 7+ years of experience in digital marketing, CRM, lead generation, and commercial management.

At Precision Mortgage, LLC, I manage digital campaigns, lead follow-up, and mortgage processing. I manage the conversion funnel from lead capture through qualification, follow-up, and referral to Loan Officers. I also track leads in Surefire and mortgage files and documentation in Encompass.

My digital marketing initiatives have generated high-intent leads that contributed to a USD 432,000 mortgage closing. At Luxor Professional, I led the Marketing area and coordinated with the Commercial team, contributing to monthly digital sales growth from S/5,000 to more than S/50,000.

Earlier, as a Marketing Analyst & Mortgage Processing at Precision Mortgage, I managed lead-generation campaigns and implemented Zapier automations connecting forms with the Commercial team.

I hold a Bachelor's degree in Communication, specializing in Advertising and Marketing, from Universidad de Lima, and I am currently pursuing a Business Administration specialization at CENTRUM PUCP.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist & Mtg. Processing

Current

Precision Mortgage, LLC

Apr 2025 - Present (1 year 6 months)

Managed Meta Ads campaigns for lead generation, analyzed KPIs, and optimized the funnel from lead capture through qualification and referral to Loan Officers. Managed leads in Surefire, email and SMS automation, and mortgage files in Encompass. Coordinated SEO improvements and website optimization with external providers.

Lead Generation CRM Campaign Management Processing Management Commercial Management Encompass Mortgage Processing KPI Management

Head of Marketing

Luxor Professional

Nov 2023 - Mar 2025 (1 year 4 months)

Led the Marketing area and coordinated with Commercial, Management, and external providers. Managed Meta Ads campaigns, KPIs, and budgets of up to PEN 4,500 per month. Implemented and managed Kommo CRM, configuring pipelines and lead qualification workflows. Supervised content, branding, and influencer initiatives. Contributed to digital sales growth from PEN 5,000 to over PEN 50,000 per month.

Commercial Management CRM Budget Management Team Coordination Marketing Administration Campaign Management KPI Management Content Strategy

Marketing Analyst & Mortgage Processing

Precision Mortgage, LLC

Feb 2022 - Oct 2023 (1 year 8 months)

Managed Meta Ads campaigns for lead generation and commercial opportunities. Followed up and qualified prospects in coordination with Loan Officers. Implemented Zapier automations connecting forms with the Commercial team. Designed creatives using Adobe Creative Cloud and managed mortgage documentation, case follow-up, milestones, and requirements through Encompass.

Lead Generation Processing Management Document Management Mortgage Processing Automation Management Campaign Management Encompass Zapier

Marketing & Graphic Design Coordinator

Centro Cultural Universidad de Lima

Aug 2019 - Mar 2020 (7 months)

Developed graphic materials and supported digital campaigns for cultural activities and events. Managed audiences and supported corporate sales initiatives. Coordinated digital communications and content production for social media and institutional channels. Also coordinated activities, events, and volunteer teams.

Graphic Design Digital Marketing Content Marketing Team Coordination Content Production

Education

Degrees, certifications, and relevant coursework

CENTRUM PUCP

Business Administration Specialization Program, Business Administration

2026 - 2027

Grade: N/A

Activities and societies: Business administration, strategic management, commercial strategy, corporate finance, leadership, negotiation, agile methods, corporate governance and compliance.

Business specialization focused on business administration and management, strategic direction, commercial strategy, corporate finance, financial statement analysis, leadership and negotiation, agile methods, corporate governance, and compliance.

Universidad de Lima

Bachelor's Degree, Communication – Advertising and Marketing

2015 - 2021

Grade: N/A

Activities and societies: Advertising, marketing, strategic communication, campaign planning, brand management, audience analysis and content development.

Bachelor's degree in Communication with a specialization in Advertising and Marketing, developing knowledge in strategic communication, advertising, marketing, brand management, campaign planning, audience analysis and content development.