Open to opportunities

Yara Bassem

@yarabassem

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Results-driven Business Information Systems Professional specializing in data analytics.

Egypt

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What I'm looking for

I am looking for a role that fosters growth, collaboration, and innovation in data-driven marketing.

I am a results-driven Business Information Systems Professional with a strong focus on driving business growth through data-driven marketing operations and analytics. With a proven track record in optimizing customer retention and implementing CRM solutions, I leverage my technical expertise in CRM and data analysis to inform growth strategies that yield measurable outcomes.

Currently, as a Marketing Operations Specialist at almentor, I have successfully driven a 20% improvement in customer retention through strategic campaign optimization and user segmentation. My experience includes managing comprehensive marketing communication across various channels, analyzing user behavior patterns, and developing robust marketing analytics dashboards that empower data-driven decision-making across teams.

My educational background in Business Information Systems from Helwan University, where I graduated with an excellent GPA of 3.81, complements my professional experience. I am passionate about utilizing my skills in data analysis and marketing automation to create impactful strategies that enhance customer engagement and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Specialist

Current

almentor

Jul 2024 - Present (10 months)

As a Marketing Operations Specialist, I drove a 20% improvement in customer retention through data-driven campaign optimization and strategic segmentation. I managed marketing communications, analyzed user behavior patterns, and developed comprehensive marketing analytics dashboards to inform decision-making.

Salesforce Marketing Cloud Google Analytics Data Analysis Customer Segmentation Email Marketing Predictive Analytics Budget Management Campaign Optimization

Junior Accountant

almentor

Sep 2022 - May 2024 (1 year 8 months)

In my role as a Junior Accountant, I monitored budgetary activities, managed financial data, and ensured compliance with accounting standards. I collaborated with cross-functional teams to optimize financial and operational processes and generated detailed financial reports using Excel.

Financial Reporting Budget Management Excel Data Analysis Compliance Cross Functional Collaboration Financial Modeling

Trainee

National Bank of Egypt

Jul 2021 - Aug 2021 (1 month)

Completed a training program at the National Bank of Egypt, gaining exposure to banking operations and financial services.

Banking Operations Financial Services Customer Service Data Entry Compliance

Trainee

CIB Bank

Jul 2021 - Aug 2021 (1 month)

Participated in a training program at CIB Bank, learning about various banking functions and customer engagement strategies.

Banking Operations Customer Engagement Financial Analysis Data Management Compliance

Trainee

Bank Misr

Oct 2020 - Nov 2020 (1 month)

Engaged in a training program at Bank Misr, focusing on banking processes and financial management.

Financial Management Customer Service Data Analysis Compliance

Education

Degrees, certifications, and relevant coursework

Helwan University

Bachelor of Science, Business Information Systems

2019 - 2023

Grade: Excellent

Studied Business Information Systems, focusing on the integration of technology and business processes to enhance organizational performance. Developed skills in data analysis, CRM solutions, and marketing operations.