Open to opportunities

Fatma Bakr

@fatmabakr

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Business analyst specializing in data-driven marketing, Odoo implementations, and Python-based reporting.

Egypt

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What I'm looking for

I seek a data-driven role where I can lead system implementations and migrations, apply Python and visualization skills, collaborate cross-functionally, and deliver measurable improvements in marketing and operations.

I am a business analyst focused on turning data into actionable insights to drive marketing and operational improvements. I combine technical skills in Python, SQL, and data visualization with hands-on experience in digital marketing and stakeholder management.

At Expertflow I led data migration and configuration for a large-scale Odoo V.18 implementation, developed Python-based extraction and validation tools, and used Google Looker to produce accounting reports and business insights. My work streamlined processes and improved reporting across HR, Marketing, Accounting, CRM, and Sales.

Earlier roles in digital marketing and media buying sharpened my ability to manage campaigns, produce performance reports, and liaise with diverse internal and external stakeholders. I have a consistent record of improving data cleanliness, campaign targeting, and online presence through analytics-driven strategies.

I hold an MBA in Business Analytics with a focus on Python and visualization and I am preparing for Odoo V.18 certification. I seek roles where I can apply my multidisciplinary skills to enhance systems, migrate and configure platforms, and deliver measurable business value.

Experience

Work history, roles, and key accomplishments

Current

Marketing Data Specialist

Current

Expertflow

Feb 2024 - Present (1 year 8 months)

Managed digital assets and led data migration and Odoo V.18 configuration, improving reporting and streamlining processes across HR, Marketing, Accounting, CRM, and Sales. Developed Python-based ETL solutions to clean customer data and extract/validate archived bank statements, producing actionable accounting reports with Google Looker.

Python Data Cleaning ETL Looker Odoo Data Migration Appsheets Marketing Analytics

Digital Marketing Specialist

O7 Therapy

Jul 2022 - Aug 2023 (1 year 1 month)

Served as primary liaison for stakeholders and managed daily business operations; planned events and procured promotional materials while producing monthly social media performance reports to inform strategy.

Stakeholder Management Social Media Reporting Event Coordination Content Strategy Analytics Procurement Communication

Social Media Specialist

Invisible Media House

Sep 2021 - Feb 2022 (5 months)

Executed and monitored social media ad campaigns and performed periodic performance analyses for clients, ensuring account stability and optimizing ad performance.

Media Buying Campaign Analysis Account Management Performance Optimization

E-Commerce SEO Creator

Aman for Financial Services

Jun 2020 - Jan 2021 (7 months)

Promoted from agent to SEO content creator; enhanced website content and supplier onboarding, and compiled monthly sales and performance reports for management.

E Commerce performance reporting Analytics Ecommerce

Education

Degrees, certifications, and relevant coursework

Universiti Sains Malaysia

Master of Business Administration, Business Analytics

2023 - 2023

Grade: 3.57/4

Completed an MBA in Business Analytics with a 3.57/4 GPA, specializing in Python, data visualization, and analytics; awarded a DEBI scholarship from the Egyptian Ministry of Communications.

Arab Academy for Science, Technology and Maritime Transport

Bachelor of Arts, Business Administration

2019 - 2019

Grade: 3.78

Earned a Bachelor of Arts in Business Administration with an overall GPA of 3.78 and graduated with excellent grade and scholarship for ranking second in class.