Fatma Bakr
@fatmabakr
Business analyst specializing in data-driven marketing, Odoo implementations, and Python-based reporting.
What I'm looking for
I am a business analyst focused on turning data into actionable insights to drive marketing and operational improvements. I combine technical skills in Python, SQL, and data visualization with hands-on experience in digital marketing and stakeholder management.
At Expertflow I led data migration and configuration for a large-scale Odoo V.18 implementation, developed Python-based extraction and validation tools, and used Google Looker to produce accounting reports and business insights. My work streamlined processes and improved reporting across HR, Marketing, Accounting, CRM, and Sales.
Earlier roles in digital marketing and media buying sharpened my ability to manage campaigns, produce performance reports, and liaise with diverse internal and external stakeholders. I have a consistent record of improving data cleanliness, campaign targeting, and online presence through analytics-driven strategies.
I hold an MBA in Business Analytics with a focus on Python and visualization and I am preparing for Odoo V.18 certification. I seek roles where I can apply my multidisciplinary skills to enhance systems, migrate and configure platforms, and deliver measurable business value.
Experience
Work history, roles, and key accomplishments
Marketing Data Specialist
Expertflow
Feb 2024 - Present (1 year 8 months)
Managed digital assets and led data migration and Odoo V.18 configuration, improving reporting and streamlining processes across HR, Marketing, Accounting, CRM, and Sales. Developed Python-based ETL solutions to clean customer data and extract/validate archived bank statements, producing actionable accounting reports with Google Looker.
Digital Marketing Specialist
O7 Therapy
Jul 2022 - Aug 2023 (1 year 1 month)
Served as primary liaison for stakeholders and managed daily business operations; planned events and procured promotional materials while producing monthly social media performance reports to inform strategy.
Social Media Specialist
Invisible Media House
Sep 2021 - Feb 2022 (5 months)
Executed and monitored social media ad campaigns and performed periodic performance analyses for clients, ensuring account stability and optimizing ad performance.
E-Commerce SEO Creator
Aman for Financial Services
Jun 2020 - Jan 2021 (7 months)
Promoted from agent to SEO content creator; enhanced website content and supplier onboarding, and compiled monthly sales and performance reports for management.
Education
Degrees, certifications, and relevant coursework
Universiti Sains Malaysia
Master of Business Administration, Business Analytics
2023 - 2023
Grade: 3.57/4
Completed an MBA in Business Analytics with a 3.57/4 GPA, specializing in Python, data visualization, and analytics; awarded a DEBI scholarship from the Egyptian Ministry of Communications.
Arab Academy for Science, Technology and Maritime Transport
Bachelor of Arts, Business Administration
2019 - 2019
Grade: 3.78
Earned a Bachelor of Arts in Business Administration with an overall GPA of 3.78 and graduated with excellent grade and scholarship for ranking second in class.
International School of Choueifat
High School Diploma, High School
2014 - 2014
Completed High School Diploma and consistently maintained honor student status throughout school years.
Availability
Location
Authorized to work in
Job categories
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