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Yana Makeeva

@yanamakeeva

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E-commerce Operations Manager at RINAZA coordinating Amazon US priorities and UAE market entry.

United Arab Emirates

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At RINAZA, I coordinate e-commerce priorities for the Amazon US business with the founder and marketing team. I’m also coordinating operational preparation for UAE market entry, including product documentation, certification, technical classification, and Dubai Municipality registration requirements.

At BrowXenna, I managed Shopify store development, catalog structure, and daily operations, coordinating suppliers and external partners across product and logistics workstreams. I also monitored sales, inventory, and operational KPIs.

At ZAFAA, I managed e-commerce operations across Amazon.ae, Noon, and Carrefour for a portfolio of 2,000+ SKUs. I coordinated 50+ international supplier shipments monthly and supported operations contributing to the Amazon UAE account reaching $1M in annual revenue.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Operations Manager

Current

RINAZA

Sep 2025 - Present (1 year 1 month)

Coordinate e-commerce priorities and initiatives with the founder and marketing team for the Amazon US business. Lead operational preparation for UAE market entry, including product documentation, certification, and Shopify store launch structure.

Amazon Seller Central Shopify Market Analysis Operations Coordination Stakeholder Management Project Management

International Marketplace Manager

BrowXenna

Oct 2025 - Jul 2026 (9 months)

Managed e-commerce operations with a focus on Shopify store development, catalog structure, and daily operational execution. Coordinated suppliers and external partners on product, logistics, and operational workstreams.

Shopify E Commerce Operations Supplier Coordination Catalog Management KPI Monitoring Project Management

Operations Project Manager

ZAFAA

Dec 2023 - Sep 2025 (1 year 9 months)

Managed day-to-day e-commerce operations across Amazon.ae, Noon, and Carrefour for a portfolio of 2,000+ SKUs. Coordinated 50+ international supplier shipments monthly and supported operations contributing to $1M in annual revenue on Amazon UAE.

Amazon Seller Central Noon Carrefour Supplier Management Logistics Coordination KPI Tracking Product Registrations Compliance

Amazon Operations Manager & Export Coordinator

SOFIS

Mar 2022 - Mar 2023 (1 year)

Managed product and day-to-day operations across five international Amazon marketplaces. Coordinated product information, pricing, promotional updates, and export logistics, contributing to a 25% increase in cross-border sales.

Amazon Seller Central Export Logistics Catalog Management Pricing Strategy Sales Monitoring Cross Border Operations

Head of Business Development

GDG Consulting Group

Jan 2021 - Mar 2022 (1 year 2 months)

Led business development activities, identified international market opportunities, and coordinated client acquisition initiatives.

Business Development Market Analysis Client Acquisition Partnership Management

E-commerce Operations Manager

GDG Consulting Group

Nov 2020 - Mar 2022 (1 year 4 months)

Supported end-to-end commercial rollouts, Shopify store launches, and product catalog operations for international clients. Built and maintained an international supplier and B2B client network of 400+ companies.

Shopify E Commerce Operations Supplier Management B2B Sales Business Development Client Acquisition