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Yaboh EmmanuelYE
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Yaboh Emmanuel

@yabohemmanuel

Email marketer and digital copywriter at MTN Nigeria, supporting an eShop marketplace expansion and campaigns that increase sales.

Nigeria
Message

At MTN Nigeria, I contribute to expanding the eShop from a single-product platform into a multi-vendor marketplace. I test merchant and admin dashboards and support weekly marketing campaigns that deliver at least an 80% increase in sales and revenue.

At House on the Rock Church, I led social media strategy and digital communications for services, programs, conferences, and events. I managed the official social media pages of Pastor Paul Adefarasin and Pastor Ifeanyi Adefarasin, achieving approximately 70% growth in audience reach and engagement on each account.

In consultancy roles with Airtel Nigeria, MTN, UNICAF, Utiva, and Google Nigeria, I developed copy and digital content for brand, customer engagement, and campaign goals. At NTA ETV Lagos, I coordinated production of educational and public service programming and supported on-air and digital campaigns.

Earlier, as an Email Marketing Specialist at The Creative Group, I developed and evaluated email campaigns and received Employee of the Month twice for significantly increasing website traffic by 700% within a year period. I also have experience in social media management, content writing, and communications, and hold a B.A. in Theatre Arts from Lagos State University, Ojo.

Experience

Work history, roles, and key accomplishments

MTN Nigeria logoMN
Current

Email Marketer & Digital Copywriter

MTN Nigeria

Jul 2025 - Present (1 year 3 months)

Contributed to the expansion of the MTN eShop into a multi-vendor marketplace, tested and validated merchant and admin dashboards, and performed quality assurance testing across digital products. Supported weekly marketing campaigns that delivered at least an 80% increase in sales and revenue.

HC

Social Media Manager / Digital Communications Lead

House on the Rock Church

Jun 2025 - Dec 2025 (6 months)

Led social media strategy and digital communications for church services, programs, conferences, and major events. Managed and scaled official social media pages, achieving approximately 70% growth in audience reach and engagement on each account.

NL

Associate Production Manager (Brand & Communications)

NTA ETV Lagos

Apr 2023 - Apr 2024 (1 year)

Managed and coordinated production of educational and public service programming, ensuring alignment with NTA ETV's brand identity and public enlightenment mandate. Collaborated with content creators, producers, and presenters to develop scripts, promos, and broadcast messaging.

Nigerian Television Authority (NTA) logoNN

Communications Intern

Nigerian Television Authority (NTA)

Nov 2017 - May 2018 (6 months)

Supported the planning and execution of brand communication activities across television, digital, and on-ground platforms. Assisted in developing content that aligned with NTA's brand identity, tone, and public service mandate.

Education

Degrees, certifications, and relevant coursework

Lagos State University logoLU

Lagos State University

Bachelor of Arts, Theatre Arts

2014 - 2018

Bachelor of Arts in Theatre Arts from Lagos State University, Ojo, from 2014 to 2018.

Alison logoAL

Alison

Mastering the Art of Persuasive Writing, Writing

Completed the Mastering the Art of Persuasive Writing course on Alison.

Alison logoAL

Alison

Effective Minute Writing, Writing

Completed the Effective Minute Writing course on Alison.

DA

Dataleum

Data Analysis Beginners Course, Data Analysis

Completed the Data Analysis Beginners Course at Dataleum.

DA

Dataleum

Advanced Data Analysis Course, Data Analysis

Completed the Advanced Data Analysis Course at Dataleum.

Coursera logoCO

Coursera

Methods of Copywriting, Copywriting

Completed the Methods of Copywriting course on Coursera.

Alison logoAL

Alison

Speaking and Writing English Effectively, English

Completed the Speaking and Writing English Effectively course on Alison.

Tech stack

Software and tools used professionally

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