Open to opportunities

Yaa Asante-Asantewah Boadu

@yaaasante-asantewahb

I build e-commerce marketing strategies, product presentations, and brand campaigns that strengthen online customer engagement.

Ghana

Message

What I'm looking for

I'm looking for opportunities in e-commerce, digital marketing, brand strategy, or public relations where I can improve online product presentation, analyze customer insights, and build inclusive digital campaigns.

I've supported World Shoe Limited's e-commerce marketing for anti-bacterial EVA footwear, helping develop online distribution models and refine product presentation.

I analyze consumer survey data and customer feedback to improve visual promotions, color strategy, packaging configurations, and corporate brand identity. My research on EVA product design and packaging examines how visual aesthetics, box souvenirs, and digital advertising influence purchase confidence.

I'm completing a Business Administration degree in E-Commerce and hold a Diploma in Public Relations Management, combining business planning, digital marketing, strategic messaging, and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

E-Commerce Marketing & Social Media Intern

World Shoe Limited

May 2025 - Aug 2025 (3 months)

Contributed to the development of comprehensive e-commerce business models to maximize online distribution channels for innovative, anti-bacterial EVA footwear products. Analyzed consumer survey metrics across diverse demographics to realign online product presentations, color strategies, and box design packaging configurations.

E commerce Design Digital Marketing Social Media Market Analysis Product Presentations Packaging Design

Education

Degrees, certifications, and relevant coursework

Regent University College of Science and Technology

Bachelor of Business Administration, Business Administration (E-Commerce)

Activities and societies: Minister of Health (Regent University Parliament, 2023-2024); Deputy Chief Justice (Regent University Parliament, 2025-2026)

Pursuing a Bachelor in Business Administration with a focus on E-Commerce, expected to graduate in 2026.