Open to opportunities

Sarah Owusu-Appiah

@sarahowusuappiah

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Creative digital marketer and content creator with visual arts expertise.

Ghana

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What I'm looking for

I am seeking a dynamic role that fosters creativity and allows for growth in digital marketing and content creation.

I am a creative and results-driven Digital Marketer and Content Creator with a strong background in visual arts and fashion design. My passion lies in crafting engaging Reels and stylish visuals using Canva, while effectively managing social media platforms to enhance brand storytelling and audience engagement.

Throughout my career, I have successfully managed social media accounts for innovative businesses, conducted comprehensive social media audits, and developed targeted strategies that significantly increased engagement. My experience includes creating compelling visuals and captions that resonate with audiences, ensuring consistent brand messaging and growth-focused strategies.

With a Bachelor of Science in Fashion Design and a certificate in Digital Marketing, I possess a unique blend of creative and analytical skills. I am dedicated to telling captivating stories through visuals, and I thrive in environments that encourage creativity and innovation.

Experience

Work history, roles, and key accomplishments

Digital Marketing Consultant

MEST Africa – Young Africa Innovate Project

Feb 2025 - Present (4 months)

Managed social media accounts for EmonJoy Ghana and MMB Hygienic Socks, conducting audits and developing targeted strategies to boost engagement. Created customized content calendars, consistently posting compelling visuals and captions across Instagram and Facebook to deliver growth-focused brand messaging.

Social Media Management Content Creation Digital Marketing Strategy Canva Instagram

Media Intern & Team Lead

Women’s Haven Africa

Nov 2024 - Present (7 months)

Served as Team Lead Media Intern, guiding the communications team in creating diverse content including Reels, motion graphics, and infographics. Assisted in video production, managed end-to-end video editing, designed high-quality social media visuals, and implemented strategies to optimize performance.

Content Creation Video Editing Canva Social Media Strategy Team Leadership

Production Intern

PoquaPoqu

Dec 2022 - Present (2 years 6 months)

Assisted in fabric cutting and pattern work for ready-to-wear products, ensuring garment precision and consistency. Conducted quality control by inspecting finished garments and trimming excess threads, and fixed fasteners and reinforced garments using fabric stiffening techniques.

Fabric Cutting Quality Control

Production Intern

Adjoa Yeboah Clothing

Aug 2022 - Present (2 years 10 months)

Assisted in the production of bridal, casual, and evening wear, with a focus on applique, beading, tucking, and sewing techniques. Supported pattern-making processes for various garment types and contributed to essential tasks like basting and fabric cutting to ensure high-quality finishes.

Applique Beading Sewing Fabric Cutting Garment Production Bridal Wear Production Quality Control

Production Intern

Threads Couture

Nov 2020 - Present (4 years 7 months)

Played a key role in sewing, applique, and beading for bridal and casual clothing collections, ensuring high-quality finishes. Assisted in freehand pattern making and garment alterations, contributing to the precise fit and design of custom pieces.

Sewing Applique Beading Bridal Wear Casual Wear

Education

Degrees, certifications, and relevant coursework

Women's Haven Africa

Certificate, Digital Marketing

Activities and societies: Internship Immersion (Weeks 9–12): Selected as Media Intern under the Communications Department

Completed a Certificate in Digital Marketing, covering Digital Marketing Foundations, Marketing Concepts, Social Media Channels, and Specialization in Social Media Marketing. Gained hands-on experience in content creation, voice-overs, copywriting, and client support through a live team project for Style and Glamour Packaging.

Kwame Nkrumah University of Science and Technology

Bachelor of Science, Fashion Design

Grade: Honors

Activities and societies: Relevant coursework: Fashion Illustration, Textile Design, Pattern Making, Fashion Marketing, Sustainable Design, fashion buying and merchandising, fashion forecasting and marketing.

Graduated with honors in Fashion Design. Developed a final collection, 'The Chessboard Collection,' inspired by the game of chess, showcasing strategic pattern placement and minimalist design.