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Reyvin Dela Cruz User

@xiventale

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Multidisciplinary digital specialist combining creative writing, concept art, and marketing automation.

Philippines

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What I'm looking for

What I'm looking for in my next job is anything that involves solving problems with a blend of creative thinking, research, and analysis.

I am a multidisciplinary digital specialist with a Bachelor of Fine Arts in Creative Writing and specialist diplomas in Concept Design & Illustration. I combine copywriting, visual design (2D and 3D), and marketing automation to deliver cohesive brand experiences.

My background includes leading operations for a 70+ person organization in university ROTC, top sales conversion and product-design wins at an online coaching business, and producing websites, videos, and promotional content for entertainment, wellness, and retail clients.

As a freelancer, I design and launch websites, revamp e-commerce stores, create marketing automations with ActiveCampaign and Zapier, and produce concept art using Adobe Photoshop, Autodesk Maya, and ZBrush to translate ideas into polished deliverables.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Specialist

Current

Freelance

Nov 2024 - Present (1 year 2 months)

Designed and launched multiple websites and revamped a Shopify store, produced promotional videos, and created copy and content strategy for entertainment, wellness, and retail clients to improve user experience and marketing reach.

Website Design Shopify Squarespace Copywriting Video Editing Adobe Photoshop GoDaddy Content Strategy SEO

Sales & Operations Specialist

Becoming with Sarah Suyom

Feb 2022 - Feb 2023 (1 year)

Achieved top sales performance closing five clients, designed physical product mock-ups for manufacturing, built ActiveCampaign email automations and Zapier integrations, and coordinated live and virtual events for a 100+ member community.

Sales Product & Design ActiveCampaign Zapier Content Creation Canva Vegas Pro Event Coordination

Corps Finance & Operations Officer

Ateneo de Manila University

May 2020 - Jun 2021 (1 year 1 month)

Managed finance, procurement, and budget for a 70+ person organization, led the COVID-19 transition to virtual ROTC delivery, and designed the Cadet Officer Candidate Course achieving a 100% graduation rate.

Budget Management Procurement Operations Management Leadership Program Coordination

Logistics & Training Officer

Ateneo de Manila University

Aug 2019 - May 2020 (9 months)

Coordinated organization-wide logistics, procurement, and COCC training operations while training specialized cadets in weapons proficiency and supporting thrice-weekly training programs.

Logistics Procurement Inventory Management Operations Safety Procedures

Cashier

McDonald's

Jun 2017 - Aug 2017 (2 months)

Handled high-volume customer transactions across front counter and drive-thru operations, including overnight shifts, ensuring accuracy and fast service.

Customer Service Cash Handling Time Management

Customer Service Associate

Zunda Saryo

Aug 2016 - Aug 2017 (1 year)

Performed cashiering, serving, and inventory management duties in a high-volume food stall environment to maintain service quality and operations.

Customer Service Cash Handling Inventory Management Food Service Multitasking

Education

Degrees, certifications, and relevant coursework

3dsense Media School

Specialist Diploma in Media (Visual Graphics), Concept Design & Illustration

2024 - 2024

Completed a Specialist Diploma in Media (Visual Graphics) with focus on Concept Design & Illustration from April 2024 to October 2024.

3dsense Media School

WSQ Diploma in Media (Visual Graphics), Concept Design & Illustration

2023 - 2024

Completed a Workforce Skills Qualification (WSQ) Diploma in Media (Visual Graphics) with emphasis on Concept Design & Illustration from March 2023 to March 2024.

Ateneo de Manila University

Bachelor of Fine Arts, Creative Writing

2017 - 2021

Activities and societies: Ateneo Reserve Officers' Training Corps (AROTC) — held leadership roles including Corps Finance Officer and S3 Operations Officer.

Earned a Bachelor of Fine Arts in Creative Writing with a specialization in Fiction between August 2017 and June 2021.