Woma Efetie
@womaefetie
I create culturally resonant campaigns that make complex, regulated products clear and actionable.
United KingdomWhat I'm looking for
I've created campaigns for TBWA\Concept clients across telecoms, financial services and FMCG, turning complex or distrusted subjects into ideas people act on.
My work includes the national 5G launch, “No Be Juju, Na 5G,” which lifted brand mentions by 12%, and a beer relaunch that sold 500,000 units in 21 days.
I bring ideas from brief to finished work across TV, radio, print, digital and social, while protecting the creative through stakeholder, regulatory and compliance approval.
Experience
Work history, roles, and key accomplishments
Commercial Consultant
Direct Line Group
Mar 2024 - Present (2 years 6 months)
Communicating complex, FCA-regulated insurance products clearly to customers, adapting to sensitive situations and varying levels of understanding.
Education
Degrees, certifications, and relevant coursework
University of Huddersfield
Master of Science, Digital Marketing
Grade: Distinction
Completed an MSc in Digital Marketing with Distinction.
Covenant University
Bachelor of Science, Business Administration
Earned a BSc in Business Administration.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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