Open to opportunities

Ronan O'Sullivan

@ronanosullivan

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Senior Creative Copywriter passionate about engaging Gen Z through content.

United Kingdom

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What I'm looking for

I am looking for a role that values creativity and innovation, where I can further develop my skills and contribute to impactful marketing campaigns.

I am a seasoned Senior Creative Copywriter with a naturally witty and adaptable tone, dedicated to transforming brand messages into fresh, relatable, and results-driven content that resonates with Gen Z. My experience spans multiple industries, where I have successfully developed engaging copy for B2C marketing across various channels, including blogs, CRM, social media, and video scripts.

At UNiDAYS, I led creative campaigns across EMEA, US, and ANZ regions, achieving significant results such as a 4% increase in app users during the 2023 Black Friday campaign and a 128% rise in purchases year-over-year. My collaborative approach with data and marketing teams has allowed me to implement measurable copy upgrades that enhance traffic and conversion rates, exemplified by a 17% rise in open rates through A/B testing.

Throughout my career, I have consistently focused on raising brand awareness and engagement through innovative campaigns. My work at Currys and Lintbells further solidified my ability to create impactful marketing strategies that drive visibility and engagement. I am passionate about using my skills to craft compelling narratives that connect with audiences and elevate brand messaging.

Experience

Work history, roles, and key accomplishments

Senior Creative Copywriter

UNiDAYS

Jul 2022 - Jan 2025 (2 years 6 months)

Developed engaging copy for all areas of B2C marketing, including blogs, CRM, paid and organic social, web, app, OOH and video scripts. Led creative campaigns across EMEA, US and ANZ regions, e.g., the 2023 Black Friday campaign drove a 4% increase in app users, a 7% boost in CTR for CRM comms, and a 128% rise in purchases YoY.

B2C Marketing CRM Paid Social Video Scripts A B Testing Brand Awareness Stakeholder Management

Marketing Copywriter

Currys

Apr 2022 - Jul 2022 (3 months)

Owned the conception and delivery of creative campaigns, with a tailored tone when writing for in-house and partner brands. Managed blog marketing copy and strategy, securing high-impact partnership posts with high-profile brands like Samsung and Dyson, resulting in increased brand visibility and a 33% engagement rate increase.

Brand Partnerships Engagement Rate Optimization Content Management

Copywriter

Lintbells | Home of YuMOVE

Apr 2021 - Apr 2022 (1 year)

Developed comprehensive brand guidelines, including tone of voice and style guides, to ensure consistency across all touchpoints and communications. Led CRM campaigns, including a New Year promotion, which increased revenue by 168% and boosted site engagement by 55% YoY.

Brand Guidelines Style Guide Revenue Site Engagement Content Consistency Marketing Strategy

Copy Co-ordinator

Bicester Village Shopping Collection

Oct 2020 - Apr 2021 (6 months)

Responsible for coordinating copy across various platforms and ensuring brand consistency. Collaborated with marketing teams to deliver effective communication strategies.

Brand Consistency Co Marketing Communication Strategy Content Management Editorial Skills

Content Executive

TUI and First Choice

Jun 2019 - Oct 2020 (1 year 4 months)

Managed and created content for various digital platforms, ensuring alignment with brand objectives. Contributed to content strategy and execution for travel-related marketing materials.

Content Creation Content Strategy Copywriting

Proofreader

Just Digital Ltd

Aug 2018 - Jun 2019 (10 months)

Performed proofreading and editing tasks for various digital content, ensuring accuracy and adherence to style guides. Collaborated with content creators to refine written materials.

Proofreading Editing Quality Assurance Style Guide Attention To Detail Written Communication

Education

Degrees, certifications, and relevant coursework

Lincoln University

BA (Hons) English Literature, English Literature

Grade: 2:1

Activities and societies: Notable modules: Creative Writing, Levels and Structures of Language, Literary Theory, Feminist Writing, and Literary Modernism.

Studied English Literature with a focus on creative writing, language structures, and literary theory. Explored various literary movements including feminism and modernism.