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Winn Maddrey

@winnmaddrey

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I lead communications, marketing, PR, and crisis strategy for B2B, SaaS, and global organizations.

United States

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What I'm looking for

I'm looking to lead or advise B2B and global organizations on communications, marketing, crisis management, brand building, change initiatives, and complex transitions or transactions.

I lead communications, marketing and public relations initiatives for B2B leaders through Blue Nine Partners, serving as a consultant, fractional leader and interim executive.

I led global communications for a PwC client managing a 30% staff reduction at a Fortune 500 company, developing podcasts, videos, presentations, emails, newsletters, infographics and statements. I also assessed B2B SaaS marketing functions, CRM operations and marketing automation to improve delivery and conversion.

At Elite, I led internal and corporate communications for a private equity-backed global SaaS carve-out as the business transitioned from Thomson Reuters. At TELUS Agriculture, I led brand, corporate communications, marketing and acquisition communications for a 1,300-person international division and a 300-person B2B company.

Previously at FleishmanHillard, I guided PR, crisis, marketing and communications for organizations including Biogen, Food Lion, Krispy Kreme and UNC Chapel Hill, securing coverage in The New York Times, CNN and NPR. I bring hands-on experience building brands, managing transactions, strengthening demand generation and serving as a spokesperson.

Experience

Work history, roles, and key accomplishments

Current

President

Current

Blue Nine Partners

Jul 2021 - Present (5 years 2 months)

Lead and deliver analysis, strategy and implementation of communications, marketing and PR initiatives. Serve in consultant, fractional and/or interim roles to work with B2B leadership on communications, marketing, crisis communications and PR, including content delivery (including AI generation), change management, transitions and transactions.

Communications Management Marketing PR Crisis Communications Change Management Content Strategy AI Podcasts Newsletters Infographics HubSpot CRM Marketing Automation

Interim Head of Communications

Elite.com

Oct 2023 - Feb 2024 (4 months)

Served on the executive team. Led internal and corporate communications for a private equity-backed, global SaaS carve out, Elite (elite.com), which sells ERP software to law firms. Worked directly with the CEO during the transition out of Thomson Reuters and into new entity.

Internal Communications Corporate Communications Executive Communication SaaS ERP Leadership

Senior VP, Marketing & Corporate Communications

TKXS, LLC

Oct 2015 - Jul 2021 (5 years 9 months)

Served on the executive team. Led global corporate communications and acquisition communications for 1,300 person international division while leading the brand, corporate communications and marketing function and team at 300 employee B2B company as a part of TELUS. Managed acquisition communications and internal communications during TELUS acquisition (2019) and nine acquired companies in 18 mont

Senior Vice President

FleishmanHillard

Apr 2011 - Sep 2015 (4 years 5 months)

Managed diverse clientele and their PR, crisis, marketing and communications needs across multiple industries including healthcare, education, manufacturing, retail, including organizations Biogen, Food Lion, The Fresh Market, Krispy Kreme, UNC Chapel Hill, Vidant Health. Served as spokesperson for clients and secured high-profile media placements in outlets like The New York Times, CNN and NPR.