Johnathan Eaves
@johnathaneaves
Executive communications leader driving brand growth through PR, thought leadership, and media strategy.
United StatesWhat I'm looking for
I’m a communications and public relations leadership professional with 15+ years of experience building awareness initiatives across large organizations in media, healthcare IT, and B2B SaaS. I’m known for delivering creative, reliable, cost-effective campaigns in fast-paced environments while staying grounded in strong analytical skills and resource management.
At Axxess, I’ve led cross-functional efforts to refresh brand messaging and improve enterprise growth, including expanding AI search engine discoverability through SEO/AEO/GEO strategies. I also created PR and media strategies that increased share of voice by 25%, built executive messaging for high-value industry events, and developed partnership channel systems to reach new audiences with advertising and content marketing.
I drive results through thought leadership and measurable programs—managing an ABM content marketing initiative targeting 500,000 high-value impressions and generating 500+ leads, while also delivering home health and hospice content tied to $10,000 MRR and 1,000+ unique pageviews monthly. I’ve also led major production work, from annual conference planning (script writing, stage management, event production) to managing a press conference media center with logistics for 35 slots and outreach to 12 international outlets.
Experience
Work history, roles, and key accomplishments
Associate VP of Communications
Leads corporate communications initiatives and brand messaging to support enterprise sales growth. Manages external communications and executive messaging for high-value industry events.
Senior News Producer
KOCO-TV
Oct 2014 - Dec 2017 (3 years 2 months)
Produced newscasts by coordinating with a newsroom team and applying editorial judgment to meet quality and brand standards. Wrote on-air scripts and led copywriting, graphic design, content approval, and talent management.
News Producer
WOAI-TV
Jul 2010 - Oct 2014 (4 years 3 months)
Produced broadcast content by collaborating with a newsroom team to uphold quality standards and brand integrity. Wrote on-air scripts and led copywriting, graphic design, content vetting, and talent oversight.
News Producer
KABB-TV
Jul 2010 - Oct 2014 (4 years 3 months)
Produced broadcast content by collaborating with a newsroom team to uphold quality standards and brand integrity. Wrote on-air scripts and led copywriting, graphic design, content vetting, and talent oversight.
Directs communications strategy and cross-functional efforts to improve awareness and support strategic objectives across healthcare and B2B initiatives.
Press Conference Media Manager
2024 US-Africa Business Summit
May 2024 - Present (2 years 2 months)
Managed press conference operations and coordinated with media contacts to amplify announcements to international outlets.
Oversees PR and media strategies that increased share of voice and expanded audience reach through integrated content and partnership channels.
Built messaging and communications plans to increase awareness of strategic objectives and accomplishments, including healthcare cybersecurity certifications.
Education
Degrees, certifications, and relevant coursework
Abilene Christian University
Bachelor of Science, Human Communication
Earned a Bachelor of Science in Human Communication from Abilene Christian University.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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