Open to opportunities

Widyanita Noviani

@widyanitanoviani

Message

Brand strategist and innovation lead specializing in purpose-driven beauty and personal-care launches.

Indonesia

Message

What I'm looking for

I seek a senior brand or innovation role where I can lead purpose-driven product development, collaborate cross-functionally, and drive measurable growth.

I am a brand strategist and innovation leader with 8+ years' experience at Indonesia's largest beauty FMCG company, delivering award-winning product launches and measurable business growth.

I direct holistic brand roadmaps, manage NPD end-to-end, and align consumer insights with R&D and commercial teams to ensure strong market positioning and purpose-led relevance.

My work spans brand architecture, product innovation, sourcing strategy, and cross-functional leadership—combining data-driven decisions with creative concepting to sharpen portfolio performance.

Experience

Work history, roles, and key accomplishments

Current

Brand Development Manager

Current

ParagonCorp

Jan 2022 - Present (4 years 1 month)

Directed holistic brand growth strategies for personal care portfolios, delivering award-winning launches and measurable business outcomes by aligning consumer insights, innovation pipelines, and commercial partnerships.

Brand Strategy Product Innovation Go To Market Consumer Insights NPD Pricing Strategy

Pharmacy Research Specialist

ParagonCorp

Jan 2018 - Jan 2022 (4 years)

Managed raw material sourcing, supplier relationships, and compliance for skin care, personal care, and supplement categories to ensure quality, cost-effectiveness, and regulatory adherence.