Kristanty Wulandari
@kristantywulandari
I build digital-first skincare brands through positioning, product development, and growth marketing.
IndonesiaWhat I'm looking for
I've built HAUM Skincare from zero, leading end-to-end brand and marketing strategy from early positioning and product development through market execution.
I shape brand communication across product, messaging, consumer experience, and visual direction, with a primary focus on e-commerce and digital performance channels.
Before HAUM, I worked in advertising with local and global FMCG clients including Nabati, Camel, Reckitt Benckiser, Unilever, Indofood, and BTPN Jenius.
Working with lean teams for more than seven years has taught me to prioritize, move fast, and build brands that resonate with the right audience.
Experience
Work history, roles, and key accomplishments
HAUM Skincare is a brand I’ve built from zero, leading end-to-end brand and marketing strategy from early positioning and product development through to market execution.
Responsible for brand communication across all touchpoints, ensuring consistency between product, message, consumer experience, and visual direction. Operating as a digital-first brand, with a primary focus on e-commerce and dig
Current Account :
- Nabati Wafer
- JTI (Camel)
Previous Account:
- Reckitt Benckiser
- Dettol
- Durex
- Strepsils
- Vanish
- Veet
- Indofood (Doritos)
- BTPN Jenius
Alpha Salmon/Edge Asia
Client:
- Unilever (Royco)
- RB (Vanish)
Under Embassy of Chile, ProChile is the institution of the Ministry of Foreign Affairs of Chile, in charge of promoting exports of products and services. ProChile contributes to dissemination of foreign investment opportunities and tourism promotion.
- Connecting beetwen Chile Exporter and Indonesia Importer
- Supporting research to help Chile Exporter to expand their business in Indonesia
- Buil
PT Sinar Meadow International Indonesia, is a joint venture company of Sinar Mas Group, Indonesia and Goodman Fielder, Australia. The company is produced margarine and shortening, which are Gold Bullion Shortening and Mother’s Choice Margarine, that distributed to food industry such as manufacture, professional bakery, restaurant and etc.
My main responsibility is maintaining social media assets
Education
Degrees, certifications, and relevant coursework
LSPR Institute of Communication and Business
Master, Marketing Communication
2009 - 2011
Thesis Title: Cosmetic Brand Strategy to Establish Brand Image (Study Case Brand Image of NYX Make Up Professional)
LSPR Institute of Communication and Business
Bachelor, Advertising
2006 - 2010
Thesis Title: The Role of Brand Activation in Creating Brand Experience To Target Audiences (Case Study Mizone at Station Trans Jakarta Harmoni)
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Job categories
Skills
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