Open to opportunities

theresia karninda

@theresiakarninda

Message

Seasoned brand consultant and implementor with over 8 years in the start-up space

Indonesia

Message

What I'm looking for

Looking for a role that allows me to utilize my expertise in brand strategy and implementation to drive lasting impact and build strong connections with audiences.

As a seasoned brand consultant and implementor with over 8 years in the start-up space, I bring a deep, hands-on understanding of brand strategy and implementation. With experience spanning diverse sectors, I am skilled in crafting authentic narratives and translating market dynamics into strategic, resonant brand positioning.

My approach is personality-centric, with expertise in transforming brand cultures and customer experiences through data-driven insights. I partner with small businesses to develop, enhance, and implement brand strategies that drive engagement, loyalty, and competitive advantage.

I am dedicated to helping brands communicate and authentically embody their values in a way that builds lasting connections with audiences. I develop and implement strategies that align customer experiences with the brand's core values, ensuring consistency across digital and physical touchpoints.

Experience

Work history, roles, and key accomplishments

Current

Brand Consultant & Implementor

Current

basicludo - strategic brand consultancy

Jan 2016 - Present (9 years 4 months)

As a brand consultant, I partner with small businesses to develop and implement brand strategies that enhance engagement and competitive advantage. My work includes conducting market research, crafting brand messaging, and collaborating with various departments to ensure brand values are embedded throughout the organization.

Brand Strategy Project Management Communication Skills Research Critical Thinking

Editor in Chief & Managing Director

Brand Intensive Magazine

Jan 2020 - Jan 2022 (2 years)

Co-founded and led the magazine's editorial direction and operational management. Curated content that aligns with marketing goals and showcased Indonesian brands, while mentoring a creative team to drive success.

Editorial Operations Content Marketing Team Leadership Brand Marketing

Youth Delegate & Part-Time Researcher

Women’s Global Network for Reproductive Rights (WGNRR)

Mar 2013 - Mar 2014 (1 year)

Represented young people's perspectives in global reproductive rights advocacy. Conducted research on reproductive health and justice to inform advocacy efforts and policy recommendations.

Research Advocacy Data Analysis

Finance & Operation Director

basicludo - strategic brand consultancy

Jan 2013 - Jan 2022 (9 years)

Oversaw financial and operational functions to support sustainable growth. Developed financial strategies, managed budgets, and aligned operational processes with business needs to enhance productivity and mitigate risks.

Financial Strategy Budgeting Resource Allocation Risk Management Operational Management