Shabrina Wijayanti

Led KOL campaign execution for perfume and body care brands, managing monthly SOW deliverables across TikTok. Developed strategic content directions and KOL briefs to improve audience engagement and campaign performance.

Developed and executed brand development strategies, led end-to-end product development with R&D, and executed BTL campaigns including in-store promotions and dermatologist collaborations.

Assisted clients in developing skincare products from concept to market launch, including formulation guidance and regulatory compliance. Collaborated with major clients such as MS GLOW and TrueToSkin.

Managed all branches of Apotek Century across Indonesia, implementing marketing strategies and sales initiatives. Coordinated with stakeholders and led content creation for Instagram and e-commerce campaigns.

Increased sales of beauty products by 20% through various channels. Created marketing initiatives targeting doctors, clinics, and hospitals, and managed the entire business process from formulation to sales.

Developed brand image and tone, analyzed competitors, and developed marketing strategies to raise brand awareness. Worked on web development projects with a focus on UI/UX design.

Collaborated with diverse clients to create unique visual identities, including logos, mood boards, and brand collateral. Translated client visions into compelling visual elements.

Isolated and characterized endophytic fungi from Red Mangrove roots through morphological observation. Screened inhibition activity against acetylcholinesterase and extracted secondary metabolites.

Conducted research on plant tissue culture through in vitro shoot propagation of cassava, cultivated in media supplemented with BAP growth hormone.

Activities and societies: Member of the college student council

Earned a Bachelor of Science in Biology/Biotechnology. As a member of the college student council, gained insights into communication and marketing.