Open to opportunities

Wendy Leburu

@wendyleburu

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Results-driven Communications and Brand Specialist with digital marketing expertise.

Botswana

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What I'm looking for

I seek a role in a dynamic environment that values innovation, community engagement, and offers opportunities for professional growth.

I am a Communications and Brand Specialist with over four years of experience in digital advocacy, digital marketing, media, and brand management. My journey has been marked by a commitment to strategic communications and stakeholder engagement, which has allowed me to develop and execute effective communication strategies that drive awareness and membership growth.

At LEGABIBO, I successfully managed social media platforms, achieving a 12.5% increase in followership through targeted campaigns. My role involved collaborating with internal teams to align communication efforts with organizational goals and securing media coverage to elevate LGBTQ+ issues. I am passionate about using my skills in brand development and market analysis to create impactful narratives that resonate with diverse audiences.

With a strong foundation in project management and administration, I have honed my abilities in content creation, technical writing, and event coordination. I am eager to leverage my expertise in a dynamic environment that values innovation and community engagement.

Experience

Work history, roles, and key accomplishments

Current

Communications and Brand Specialist

Current

COLA Lesbians, Gays & Bisexuals of Botswana (LEGABIBO)

Jun 2022 - Present (3 years)

Developed and executed communication strategies to increase awareness and membership. Managed social media platforms, growing followership by 12.5% in a year. Collaborated with internal teams to align communication efforts with organizational goals and secured media coverage for LGBTQ+ issues.

Brand Management Strategic Communications Social Media Management Content Creation Stakeholder Engagement Market Analysis Project Management

Administrative & Communications Support

Trigger Construction

Dec 2021 - Feb 2022 (2 months)

Handled receptionist duties and assisted with project tasks and document management. Managed social media content to enhance brand visibility and supported marketing strategies for business growth.

Project Management Social Media Management Administration Marketing Strategies Document Management

Community Liaison Officer Intern

Asphalt Botswana

May 2021 - Dec 2021 (7 months)

Fostered positive relationships between the company and community stakeholders. Provided data analysis and reporting to guide community engagement strategies and supported safety protocol implementation.

Community Engagement Data Analysis Reporting Stakeholder Engagement

Student Ambassador

Limkokwing University of Creative Technology

Aug 2013 - Jul 2017 (3 years 11 months)

Supported student activities and the Student Representative Committee. Led campus tours and promotional campaigns, and modeled for marketing materials.

Campaigns Event Coordination Public Speaking Marketing

Business & Brand Development Associate

Dilaitiz Creation

Apr 2016 - Apr 2017 (11 months)

Conducted market research and developed branding strategies. Managed client profiles and organized marketing events to enhance business branding and networking opportunities.

Market Research Brand Strategy Client Management Event Coordination Networking

Education

Degrees, certifications, and relevant coursework

Limkokwing University of Creative Technology

Honors Degree, International Business

2013 - 2017

Activities and societies: Supported student activities and the Student Representative Committee. Led campus tours and promotional campaigns. Modeled for marketing materials and campus promotions.

Achieved an Honors Degree in International Business with distinctions in Strategic Management and Project Management. Engaged in various student activities and supported the Student Representative Committee, enhancing leadership and communication skills.