ian mugendi

I’m a creative and results-driven Senior Copywriter with 5+ years of experience in digital marketing, known for turning strategy into compelling copy across social media, digital ads, and brand collateral. I hold a legal academic background that strengthens precision, research depth, and regulatory awareness in every piece of work.

In my current role as Senior Copywriter and Copy Lead at Belva Digital, I lead a high-performing team of writers developing Through-The-Line advertising material for diverse brands. I set creative tone and quality benchmarks, and I collaborate with creative directors and designers to deliver integrated campaigns from ideation to final execution.

Previously at Oxygene MCL, I created and managed end-to-end digital campaigns for top-tier clients—covering strategy, copywriting, and performance optimisation. I conceptualised campaigns tailored to distinct client demographics and wrote and scripted advertising material across TV, radio, digital, and print channels.

Earlier, as Associate Creative Director at Mast Digital Africa, I brainstormed data-informed content ideas for digital channels, curated and oversaw quality content for a diverse client portfolio, and provided creative leadership and mentorship to the Creative Department.