Open to opportunities

Wanjiku Muchai

@wanjikumuchai

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Results-driven Business Development and Brand Consultant with 8+ years experience.

Kenya

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What I'm looking for

I am looking for opportunities that foster growth, innovation, and collaboration in a dynamic environment.

I am a results-driven Business Development and Brand Consultant with over 8 years of experience in sales, marketing, customer service, and brand management. My career has been marked by a proven track record of driving revenue growth, establishing strategic partnerships, and enhancing brand visibility through innovative digital marketing strategies. I thrive in dynamic environments where I can leverage my expertise in social media marketing and event planning to create impactful brand experiences.

Throughout my professional journey, I have successfully crafted and executed comprehensive sales strategies that have led to significant business expansion. My role as Head of Business Development and Brand Manager at Image Redefined Ltd allowed me to lead revenue generation initiatives and organize high-impact events that resonate with target audiences. I am passionate about building strong client relationships and utilizing market research to inform strategic decisions that drive brand success.

Experience

Work history, roles, and key accomplishments

Current

Brand & Marketing Consultancy

Current

ARES Tool, Qasil Beauty, Kike Designs, Joan the Career Coach

Jan 2024 - Present (1 year 6 months)

Handled customer inquiries and e-commerce operations. Crafted sales and business growth strategies for brand positioning and expansion, pitching and securing partnerships to boost brand credibility and market presence.

Sales Strategy Business Growth Positioning)Partnership Development Digital Marketing Market Research

Current

Brand & Marketing Consultancy

Current

ARES Tool, Qasil Beauty, Kike Designs, Joan the Career Coach

Jan 2024 - Present (1 year 6 months)

Handled customer inquiries and e-commerce operations. Crafted sales and business growth strategies for brand positioning and expansion. Pitched and secured partnerships to boost brand credibility and market presence.

Sales Strategy Business Growth Partnership Development Positioning)

Head of Business Development & Brand Manager

Image Redefined Ltd / Fashionable Stepmum

May 2021 - Dec 2023 (2 years 7 months)

Led revenue generation by securing brand partnerships and managed annual sales plans, exceeding set revenue targets. Organized high-impact events, including The Step Mums Brunch and A Woman Awakened Event. Developed The Confident Woman Course, now an annual flagship program.

Revenue Brand Partnerships Sales Planning Event Management

Assistant Business Development & Operations Manager

Eagles Management Consultants Ltd

Jan 2016 - Dec 2020 (4 years 11 months)

Expanded market reach, onboarding over 10 new clients in two months, and generated revenues between KES 600,000 – 1M per month. Conducted market intelligence to track industry trends and optimize sales strategies. Maintained over 90% client retention through excellent service and relationship management.

Market Expansion Revenue Market Intelligence Sales Strategy

Business Development Manager

Corporate Staffing Services

Mar 2021 - May 2021 (2 months)

Planned and implemented business development initiatives, including events, media outreach, and direct client engagement. Conducted high-level presentations to CEOs and HR managers on recruitment and training services. Strengthened client relationships through targeted content, events, and industry networking.

Business Development Client Engagement Presentation Relationship Management Networking

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Arts, Journalism & Mass Communication (Public Relations)

Studied Journalism & Mass Communication with a specialization in Public Relations. Gained comprehensive knowledge in media, communication strategies, and public relations practices.