Maureen Wangui
@maureenwangui
Dynamic brand marketing professional with over 5 years of experience.
What I'm looking for
I am a highly strategic and dynamic brand marketing professional with over five years of progressive experience in brand development, field marketing, customer engagement, and team leadership. My expertise lies in driving brand awareness and aligning marketing execution with strategic objectives, ensuring that every campaign is insights-led and digital-first. I thrive in cross-functional environments, where I can leverage my skills as a confident communicator and team motivator to deliver marketing excellence.
In my current role as a Brand Storytelling & PR Team Lead at Agency 63, I have successfully led campaign execution and field activation teams, supervising and training brand ambassadors to ensure premium brand representation. My collaborative approach with marketing and commercial teams has allowed us to align field execution with brand objectives effectively, driving key performance indicators. I am committed to continuous improvement, utilizing customer and competitor insights to refine our campaign strategies and enhance overall performance.
Experience
Work history, roles, and key accomplishments
Team Lead/Supervisor
Agency 63 / EXP Momentum
May 2023 - Present (2 years 2 months)
Led campaign execution and field activation teams. Supervised and trained teams of brand ambassadors to ensure premium brand representation and customer engagement. Collaborated with marketing and commercial teams to align field execution with brand objectives and drive KPIs.
Brand Ambassador & Field Marketer
Agency 63, YDx Agency, EXP Momentum
Jan 2022 - Apr 2023 (1 year 3 months)
Supported product launches, re-branding efforts, and marketing events for consumer brands across Kenya. Acted as front-line brand representative, communicating brand values and engaging customers in-person and at events. Gathered customer feedback and delivered insights to product and marketing teams for continuous improvement.
Team Leader and Brand Ambassador
Mohan's Oysterbay Limited
Apr 2021 - Oct 2021 (6 months)
Oversaw brand promotion teams during key product rollouts, training staff on brand messaging and service delivery. Managed team scheduling, performance evaluation, and campaign reporting. Facilitated market engagement, increasing product trial and customer satisfaction.
Receptionist
Pebbles Nails and Salon
Apr 2019 - Oct 2019 (6 months)
Provided professional front desk management and scheduling coordination. Handled customer queries and complaints across digital and phone channels to improve satisfaction. Maintained inventory and oversaw vendor communication, supporting cost efficiency.
Education
Degrees, certifications, and relevant coursework
University of Eldoret
Bachelor of Science, Apparel and Fashion Design
Studied Apparel and Fashion Design, gaining expertise in the principles of fashion, design, and textile science. Developed skills in garment construction, pattern making, and fashion illustration.
Alison Courses
Certificate, Executive Assistant skills
Completed a course in Executive Assistant skills, focusing on administrative support and office administration. Gained proficiency in secretarial studies and various office management tasks.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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