Open to opportunities

Wamboi Ochieng

@wamboiochieng

Message

I build data-driven marketing and commercial strategies that grow retail brands and revenue.

Kenya

Message

What I'm looking for

I'm looking for remote contract work where I can use campaign, market, consumer, and commercial data to shape growth strategy, improve performance, and deliver actionable recommendations.

I've grown retail brands across Kenya and Uganda through data-driven marketing, commercial strategy, and category planning. At Lintons Beauty World, I increased company-wide sales by 65%, expanded operations from 6 to 18 stores, and delivered 100% of sales objectives through an annual marketing plan.

Across Revlon Kenya, Goodlife Pharmacy Africa, Lintons, and NUANCE, I analyze sales, stock, consumer behaviour, P&L, and campaign data to improve pricing, assortment, distribution, and promotional decisions. My work has driven 15–30% month-on-month sales growth, expanded distribution from 80 to 200 outlets, increased online sales by 30%, and generated a 15% revenue increase through e-commerce product bundling.

I also build practical reporting, target-setting, incentive, and quality-control frameworks that help leadership and sales teams turn performance data into measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Beauty Ops Manager

Current

Nuance

Apr 2025 - Present (1 year 4 months)

Analyze sales, stock, and consumer behavior data to inform pricing, promotions, and in-store tactics. Partner with brand and finance leadership on P&L analysis and supplier negotiations.

Sales Analysis consumer behavior Pricing Strategy P&L Analysis Target Setting

Senior Brand Manager

Goodlife Pharmacy Africa

Dec 2024 - Mar 2025 (3 months)

Developed and executed category sales strategy for Beauty, Personal Care, and Makeup across retail, e-commerce, and wholesale channels. Managed supplier Joint Business Plans and negotiated cost pricing.

Category Management Sales Strategy Retail Retail E Commerce Wholesale P&L management Pricing Strategy

Marketing Operations Lead

Lintons Beauty World

Apr 2024 - Dec 2024 (8 months)

Directed retail and marketing strategy across multiple store formats, managing pricing, supplier relationships, and commercial performance. Optimized budget allocation to achieve 30% ROI on marketing spend.

Retail Strategy Marketing Strategy Pricing Supplier Management P&L management Campaign Planning

Brand Coordinator

Lintons Beauty World

Mar 2023 - Mar 2024 (1 year)

Executed integrated multi-channel marketing campaigns delivering 20% growth in brand awareness and 15% revenue growth. Developed and analyzed influencer marketing partnerships.

Multi channel Marketing Campaign Management Brand Awareness Influencer Marketing performance reporting Data Analysis

Key Sales Account Manager

CIM Credit Kenya Ltd

Apr 2021 - Jul 2022 (1 year 3 months)

Managed a territory of 80+ accounts, analyzing account performance data to identify growth opportunities and advise clients on commercial strategy. Negotiated pricing and terms with business owners.

Account Management Sales Analysis Commercial Strategy Negotiation Pricing Partnership Management

Brand Area Operations Manager

Revlon Kenya / CADCO East Africa

Jan 2019 - Sep 2020 (1 year 8 months)

Delivered 15-30% month-on-month sales growth across 200 retail outlets through structured sell-in, sell-through, and sell-out analysis. Grew distribution from 80 to 200 outlets.

Sales Analysis Sell In Sell Out KPI Management Distribution Market Analysis E commerce Strategy

Marketing, Events & PR Manager

Lintons Beauty World

Jan 2016 - Dec 2018 (2 years 11 months)

Increased company-wide sales by 65% and scaled retail operations from 6 to 18 stores through data-informed business development and brand partnership strategy. Organized flagship product launches.

Marketing Strategy Business Development Brand Partnerships Event Management Product Launch performance reporting