Justus Muchemi

Manage store KPIs, sales targets, and operational standards for an international apparel brand while coaching the team to improve conversion, ATV, and service consistency. Provide market and customer insights to support regional leadership decision-making.

Turned around an underperforming branch into a top-performing location within six months while pursuing senior regional opportunities. Improved gross margins by 8%, reduced labour costs by 12%, and increased customer conversion by 18% through pricing optimization, smarter assortment planning, and targeted in-store campaigns plus team coaching.

Owned full P&L for multi-brand retail operations across DRC, Republic of Congo, and Côte d'Ivoire, delivering $14.8M in first-year revenue for new market entries. Led 350+ staff and improved regional margins by 15% while reducing obsolete/ageing stock by 30%+ through cost restructuring, forecasting, and standardized SOP/visual merchandising execution.

Oversaw multi-store retail and sales execution across several countries, driving KPI achievement through corrective action planning and standardized operations. Scaled the retail footprint from 3 to 6 stores and expanded the brand portfolio from 2 to 16 brands, while leading recruitment, workforce planning, and visual merchandising/promo compliance.

Managed the LC Waikiki flagship store in Nairobi, consistently exceeding revenue targets and maintaining the #1 ranking in East & Central Africa for sales per square foot. Improved inventory performance by clearing 85% of ageing stock through structured markdowns and clearance strategies, while developing teams that progressed into senior regional leadership roles.

Pursuing a Bachelor of Commerce with a Finance specialization at KCA University, expected to complete in 2028.

Completed an Associate Degree in Business Management at St. Paul's University, Kenya.