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Waiz Siddiqui

@waizsiddiqui

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I turn campaign and performance data into dashboards, KPI reports, and actionable business recommendations.

Russian Federation

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What I'm looking for

I'm looking for a data-focused role where I can use SQL, Power BI, Excel, dashboards, and experimentation to turn performance data into actionable recommendations and improve business processes.

I've analyzed influencer, affiliate, and campaign performance at Self Media Group, NexaCom, and Kitchen Panda, turning CRM and advertising data into decisions that improved engagement, conversions, retention, and targeting.

At Self Media Group, I analyzed data from 100+ influencers and affiliate partners across US and European markets, contributing to a 30% increase in engagement and conversions. I also built recurring dashboards and KPI reports, ran A/B tests with cross-functional teams, and improved partner inquiry handling to cut response and resolution time by 50%.

I'm completing an MSc in Data Analytics for Business and Economics, where I designed and analyzed a 292-participant experimental study using SPSS, reliability testing, ANOVA, correlation analysis, regression, and mediation/moderation modeling. I enjoy translating raw data into clear evidence stakeholders can act on.

Experience

Work history, roles, and key accomplishments

Affiliate Marketing Manager

Self Media Group

Jan 2024 - Jul 2025 (1 year 6 months)

Analyzed performance data from 100+ influencers and affiliate partners across US and European markets using internal analytics and Bitrix24 CRM to inform strategy, contributing to a 30% increase in engagement and conversions. Built dashboards and recurring performance reports to support data-driven decisions on partner recruitment and campaign targeting.

SQL Power BI Excel Data Visualization Dashboard And Reports A B Testing Stakeholder Communication

Affiliate & Influencer Marketing Manager

NexaCom

Jan 2021 - Jul 2024 (3 years 6 months)

Analyzed creator and campaign performance using CRM and analytics tools to improve retention and engagement. Designed and maintained data dashboards tracking key KPIs (CTR, conversion rate, ROI), enabling faster, evidence-based decisions.

SQL Power BI Excel Data Visualization KPIs CRM Analytics Stakeholder Communication

Marketing & Data Analytics Manager

Kitchen Panda

Feb 2020 - Dec 2020 (10 months)

Analyzed ad performance data in Power BI and Excel to optimize ad spend and audience targeting for Facebook Ad campaigns. Generated 50+ qualified leads through targeted digital campaigns informed by ongoing performance analysis.

Power BI Excel Data Visualization A B Testing Stakeholder Communication