Abdullah masood
@abdullahmasood2
I turn marketing and business data into predictive insights, automated dashboards, and growth-focused campaigns.
PakistanWhat I'm looking for
At Ziel Global, I analyze complex datasets, automate Power BI dashboards, and develop predictive models that support business decisions, forecasting, and targeted marketing strategies.
Previously, at Grab Some Furniture, I built multi-channel campaigns that increased brand engagement by 45% and sales by 30%, while improving ROAS by 50% through Meta Ads, Google Ads, A/B testing, SEO, and UX analysis. At Goodwill Logistics, I led e-commerce retargeting and digital marketing initiatives that increased online sales by 75%.
I've also delivered data-driven SEO, PPC, social advertising, reporting, and content strategies for more than 100 freelance clients. My work combines SQL, Python, Power BI, Tableau, Google Analytics, and digital marketing tools to turn customer behavior and campaign data into measurable growth.
Experience
Work history, roles, and key accomplishments
Data Analyst
Ziel Global
Apr 2025 - Present (1 year 4 months)
Conducted comprehensive data analysis on large datasets to uncover actionable insights, leveraging SQL, Python, and Power BI to automate dashboards and support strategic decisions.
Marketing Analyst
Grab Some Furniture
Jan 2023 - Nov 2024 (1 year 10 months)
Designed and executed data-driven multi-channel marketing strategies, increasing brand engagement by 45% and sales by 30% through audience segmentation and A/B testing.
Marketing Executive
Goodwill Logistics (D-RUN)
Oct 2021 - Dec 2022 (1 year 2 months)
Led e-commerce and digital marketing initiatives, increasing online sales by 75% and average order value by 50% through personalized retargeting and audience segmentation.
Social Media Manager
Gravity Innovations
May 2020 - Aug 2021 (1 year 3 months)
Managed targeted social media advertising campaigns, driving a 200% increase in engagement and 150% growth in followers through A/B testing and audience segmentation.
Digital Marketing Consultant
Freelance
Jan 2019 - Jan 2021 (2 years)
Delivered data-driven digital marketing solutions to over 100 clients, focusing on SEO, PPC, and social media advertising, achieving an average 70% increase in online visibility.
Education
Degrees, certifications, and relevant coursework
Brunel University London
Master of Science, Business Intelligence and Digital Marketing
2021 - 2022
MSc in Business Intelligence and Digital Marketing, focusing on data analytics, consumer behavior, and digital marketing strategies.
Air University
Bachelor of Engineering, Mechatronics Engineering
2015 - 2019
BEng in Mechatronics Engineering, covering mechanical design, electronics, computer programming, and control systems.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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