I've led data and analytics work across telecommunications, banking, technology, SaaS, and marketing, most recently leading enterprise-wide data strategy, business intelligence, and marketing insights at SixtyDegrees Qatar. For Qatar's Ministry of Communications and Information Technology, I delivered Power BI dashboards for social media performance and project management visibility.
At TGT Nexus, I built and led the analytics function across Sales, Marketing, and Customer Success, hiring and mentoring a high-performing team while creating executive dashboards and KPI frameworks. My work has strengthened revenue visibility and supported commercial decision-making with senior leaders across Sales, Finance, Product, and RevOps.
I've also delivered reporting, forecasting, customer insights, credit analysis, and operational analytics for Digital Realty, RAK Bank, Motive, OSN, Eminent4u, and the Communications Regulatory Authority. I use Power BI, SQL, Salesforce, Tableau, and financial modelling to make performance, markets, and operations easier to understand and act on.
