At 3E, I lead eight SME Account Managers covering 4,000 accounts and an $8M book of business. I moved the team from reactive to proactive account management and launched an expansion campaign that generated $350K+ in revenue.
I partnered with IT to launch Digital AM, an AI assistant that handles dunning, engages customers before renewal, and runs the pre-renewal process. The team is on track to close the fiscal year at 102% NRR.
At Cyncly, I built the EMEA renewals department from the ground up, forming a team of 12 Renewal Specialists. We delivered renewal rates above 96%, while I led contract negotiations and upsell initiatives across key accounts.
Across roles in customer success, account management, and operations, I've worked on retention, customer experience, CRM, and automation. I'm PMP and Salesforce certified, and fluent in English, French, and Arabic.
