Vlad Todirut
@vladtodirut
I’m a Design Lead / Senior Product Designer with 15 years of experience designing complex digital products, including web3 and financial systems.
What I'm looking for
With 15 years of experience in product design, I have dedicated the past decade to transforming complex concepts into user-friendly solutions in the blockchain industry. My journey has been marked by a commitment to clarity and usability, ensuring that users can navigate and engage with innovative technologies seamlessly.
At Mezo, I played a pivotal role as a Senior Product Designer, contributing to the design of the Points Portal and helping secure $150 million in Total Value Locked (TVL). My focus on user research and collaboration with engineering teams has allowed me to create impactful experiences that resonate with both novice and experienced users alike.
Previously, as the Lead Product Designer at Taho, I led the design of a browser-extension wallet that attracted 150,000 active users. My work involved evolving brand guidelines, conducting user research, and managing design systems to support product management initiatives. My experience at ConsenSys further solidified my expertise, where I contributed to over 30 blockchain projects, including the development of the Metamask browser extension.
Experience
Work history, roles, and key accomplishments
Independent Product Designer
Independent
Sep 2025 - Present (7 months)
Provide design and product strategy for early-stage startups focusing on web3 infrastructure and AI-assisted development; shipped a data-heavy treasury allocation product using AI-assisted tools and built a Figma plugin to generate React+Tailwind design systems.
Helped secure 150M in TVL for Mezo, a Bitcoin L2 focused on unlocking utility from BTC. Designed and iterated on the Points Portal, a pre-launch experience that introduced Mezo’s value and built early user engagement.
Owned end-to-end design for Mezo's Points Portal, Testnet, and Mainnet DeFi experiences, designing trust-critical BTC deposit flows and UX that helped secure $150M in Total Value Locked.
Led product design for Taho, a browser-extension wallet, from initial concept to a fully operational product with 150,000 active users. Evolved the brand, brand guidelines, and design system, supporting Engineering, GoToMarket, and Product Management initiatives.
Joined as the company's 2nd product designer, helping to launch and grow over 30 blockchain projects. Contributed to projects like Metamask, Gnosis, SingularDTV, and UjoMusic, focusing on UI/UX and brand design.
Freelance UX/UI Designer
Freelance & Agency
Jan 2009 - Jan 2016 (7 years)
Designed websites, web applications, and digital experiences for global clients across consumer and B2B domains, working with brands such as IKEA, Heineken, and McDonald's on UX, visual design, and brand projects.
Education
Degrees, certifications, and relevant coursework
West University of Timișoara
Bachelor of Arts, UX & Interaction Design
2010 -
Studied UX and Interaction Design with coursework in user research, information architecture, and visual design.
Tech stack
Software and tools used professionally
Availability
Location
Website
vladtodirut.designPortfolio
vladtodirut.designSalary expectations
Job categories
Skills
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