VTVlad Todirut
@vladtodirut
Experienced product designer specializing in blockchain and user experience.
SwedenWhat I'm looking for
With 15 years of experience in product design, I have dedicated the past decade to transforming complex concepts into user-friendly solutions in the blockchain industry. My journey has been marked by a commitment to clarity and usability, ensuring that users can navigate and engage with innovative technologies seamlessly.
At Mezo, I played a pivotal role as a Senior Product Designer, contributing to the design of the Points Portal and helping secure $150 million in Total Value Locked (TVL). My focus on user research and collaboration with engineering teams has allowed me to create impactful experiences that resonate with both novice and experienced users alike.
Previously, as the Lead Product Designer at Taho, I led the design of a browser-extension wallet that attracted 150,000 active users. My work involved evolving brand guidelines, conducting user research, and managing design systems to support product management initiatives. My experience at ConsenSys further solidified my expertise, where I contributed to over 30 blockchain projects, including the development of the Metamask browser extension.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Thesis/Mezo
Jan 2024 - Present (1 year 6 months)
Helped secure 150M in TVL for Mezo, a Bitcoin L2 focused on unlocking utility from BTC. Designed and iterated on the Points Portal, a pre-launch experience that introduced Mezo’s value and built early user engagement.
Lead Product Designer
Thesis/Taho
Jan 2021 - Present (4 years 6 months)
Led product design for Taho, a browser-extension wallet, from initial concept to a fully operational product with 150,000 active users. Evolved the brand, brand guidelines, and design system, supporting Engineering, GoToMarket, and Product Management initiatives.
Product & Brand Designer
ConsenSys
Jan 2015 - Present (10 years 6 months)
Joined as the company's 2nd product designer, helping to launch and grow over 30 blockchain projects. Contributed to projects like Metamask, Gnosis, SingularDTV, and UjoMusic, focusing on UI/UX and brand design.
UI/UX and Brand Designer
Freelance & Agency
Jan 2009 - Present (16 years 6 months)
Designed websites, web apps, mobile apps, and print/digital marketing materials for a range of global brands. Clients included IKEA, Heineken, McDonald's, and Desperados.
Education
Degrees, certifications, and relevant coursework
Vlad hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Sweden
RomaniaWebsite
vladtodirut.designPortfolio
vladtodirut.designSalary expectations
Job categories
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