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Konstantin Hinkel

@konstantinhinkel

Senior product & brand designer — 0-to-1 fintech/web3 infrastructure, end-to-end ownership from brand identity through developer handoff.

Finland
Message

What I'm looking for

I’m looking to own 0-to-1 product and brand design end-to-end—especially in fintech/web3—building design systems, aligning with founders and engineering, and shipping fast with high autonomy and real-world constraints.

I'm a senior product and brand designer with 10+ years of experience, focused on technically complex fintech and web3 infrastructure products. I work at founding-team level — owning the full design journey from first principles through shipped product — and I'm most effective in environments where design, engineering, and product strategy are tightly coupled.

Most recently I was founding designer at Garden, a Bitcoin interoperability protocol that processed $2B+ in transaction volume. As the sole designer across the entire product surface — swaps, staking, dashboards, transaction explorers, wallets, and brand — I kept interaction clarity and low cognitive load consistent through 3+ years of iteration. I also built a token-based design system with a Figma component library and a Figma-to-Storybook handoff pipeline, achieving near-100% Figma-to-code parity with AI-assisted component generation via Claude Code.

Before that, I was Senior Product & Brand Designer at Ren Protocol, where I led a full brand identity refresh and owned end-to-end product design for a Bitcoin bridge that facilitated approximately $13B in transaction volume.

I care about cognitive load reduction, gestalt-grounded layouts, and progressive disclosure — making genuinely hard things feel obvious. I'm based in northern Finland, work remotely across European timezones, and am open to scheduled office visits in Berlin, London, Amsterdam, or Zurich.

Experience

Work history, roles, and key accomplishments

GC
Current

Founding Designer

Garden & Catalog

Jan 2023 - Present (3 years 2 months)

Led end-to-end product design for a fintech/web3 application (swaps, staking, dashboards, transaction explorers, wallets), now processing $2B+ in transaction volume. Built a token-based Figma design system with Figma-to-Storybook developer handoff, created the brand identity system, and scaled design team hiring to 6.

RP

Senior Product & Brand Designer

Ren Protocol

Jan 2021 - Jan 2023 (2 years)

Owned end-to-end product design and led a full brand identity refresh for a fintech/web3 Bitcoin bridge, facilitating approximately $13B in transaction volume. Conducted user research to validate cross-chain interoperability UI patterns and served as sole designer across product surfaces and brand materials.

SH

Product Designer

Studio Hartensteiner

Jan 2017 - Jan 2020 (3 years)

Delivered end-to-end product design for clients including BMW and Messe Leipzig, covering wireframing, prototyping, visual design, and developer handoff across digital and physical product work. Led complex digital-first projects with stakeholder management and cross-functional collaboration in high-stakes B2B contexts.

Education

Degrees, certifications, and relevant coursework

Konstantin hasn't added their education

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