George Barbu

- Designed digital products for various platforms in industries such as fintech, healthcare, automotive, crypto, and SaaS.
- Created dozens of Minimum Viable Products for tech startups using a user-centered design approach to increase the likelihood of success. More than 70% of the MVPs got funded and became successful.
- Conducted user research, testing, A/B testing, card sorting techniques, and

Performed product design and UX work for Forkast.

- Replaced a generic template-based UI with a strategic, user-centered redesign for a pre-launch real estate platform, redefining information architecture, user journeys, and core feature prioritization to align with business goals and market gaps.

- Designed tailored experiences for three key user groups (buyers, agents, and investors), introducing smart search, advanced comparison tools, struct

- Led UI/UX design for a dual-platform property management MVP (web portal and mobile app), translating user stories into high-fidelity mockups aligned with business goals and technical constraints.

- Designed distinct, role-based dashboards for landlords and tenants, streamlining complex workflows such as rent tracking, maintenance requests, lease management, and tenant communication into intuit

- Led the end-to-end UI/UX design of a cloud-based web application for accountants, translating business requirements into a high-fidelity, interactive prototype ready for user testing and development handoff. 

- Built a comprehensive design system in Figma, establishing reusable components, typography, and color standards to ensure brand consistency and scalable product growth. 

- Created reali

- Redesigned a mobile app that allows users to connect and control multiple smart home IoT devices.
- Conducted UX research using card sorting techniques to gather key user insights to help recreate the information architecture and improve the user experience when the users control and monitor their connected smart home devices.
- Designed a new user-friendly mobile app experience to allow the use

- Redesigned the website to increase brand authority and improved the user experience for the loan application process to increase conversions. Total transactions generated more than $60 million.
- Led the product design for a web and mobile application for SMEs and consumers to easily have access to financial services.
- Collaborated with the development team to help understand the user journey a

- Audited the web application and improved the overall appearance and user experience to easily make crypto transactions.
- Collaborated with the CEO and product manager to define the new product strategy and prioritize features.
- Implemented user-centered techniques, including user flows, information architecture, user stories, personas, animated prototyping, and testing to design a new user-fr

- Designed multiple beautiful and intuitive interfaces for various businesses and tech startups.
- Generated wireframes, prototypes and high-fidelity mockups for a variety of platforms, including mobile and web apps.
- Created a gardening mobile app that won two industry awards and reached over 400,000 downloads globally.