Ana Maria Stoica
@anamariastoica
Strategic product designer specializing in fintech and crypto, aligning secure systems with intuitive user experiences.
RomaniaWhat I'm looking for
I am a strategic product designer with 9+ years leading UX and product design across fintech, crypto, and complex digital platforms. I design scalable systems that align user experience, security constraints, and business strategy while mentoring teams and shaping design systems.
I translate complex technical architectures—tokenized payments, audit systems, and secure element constraints—into intuitive, risk-aware interactions and production-ready components. I collaborate closely with product, engineering, and compliance to deliver defensible, compliant experiences and measurable improvements like reduced onboarding time and faster project lifecycles.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Sofitect
Jan 2024 - Present (2 years 1 month)
Defined end-to-end UX architecture for offline P2P payment flows and wallet token lifecycles, translating cryptographic and Secure Element constraints into usable, compliance-aligned experiences. Collaborated with engineering and security architects to implement risk-aware interaction models and system-level reconciliation patterns for high-trust financial environments.
Senior UI/UX Designer
Kiwi Design
Jan 2020 - Jan 2024 (4 years)
Led UX and UI for a centralized crypto investment platform, redesigned onboarding to reduce time by 20% and improved task completion rates while maintaining regulatory compliance. Built and maintained component libraries and conducted usability testing and SUS evaluations to increase user satisfaction.
Spearheaded app UI concepts and engineered an internal CMS for organizing and publishing animated 3D-avatar content, improving content workflow and supporting cross-platform product delivery. Produced marketing assets and collaborated with product teams to enhance user engagement.
Education
Degrees, certifications, and relevant coursework
Academy of Economic Studies
Bachelor's Degree, Business Administration
Bachelor's degree in Business Administration (English) from the Academy of Economic Studies in Bucharest.
Availability
Location
RomaniaAuthorized to work in
Job categories
Skills
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