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Vlado Sarac

@vladosarac

Email Marketer at Tact Firm, managing six eCommerce accounts and optimizing campaigns, flows, and deliverability.

At Tact Firm, I collaborate with Campaign Managers and designers to develop email marketing strategies and campaigns. I manage six email marketing accounts for eCommerce stores and analyze performance, test campaigns, and optimize winback flows and deliverability.

At ShopLC Gmbh, I led full-funnel email and SMS strategy for five client accounts. I built flow architecture and an A/B testing framework, and email and SMS became a core revenue channel contributing 40%+ of total revenue.

Earlier, I planned email marketing and social media promotions for OKOV d.o.o. and trained a team of six account managers and assistants. My experience also includes client coordination at Wagner Bespoke Travel and hotel sales and reservations at Best Western Premier.

Experience

Work history, roles, and key accomplishments

Current

Email Marketer

Current

Tact Firm

Apr 2026 - Present (5 months)

Collaborated with Campaign Managers to develop and execute email marketing strategies. Managed 6 email marketing accounts for 7 figure e-commerce stores, analyzed performance, and optimized campaigns to drive revenue growth.

Email Marketing Campaign Management A B Testing Deliverability Optimization Winback Flows List Management Segmentation performance reporting

Email Marketing Manager

ShopLC GmbH

Feb 2023 - Apr 2026 (3 years 2 months)

Led full-funnel email and SMS strategy for 5 client accounts, owning campaign planning, lifecycle flows, segmentation, and reporting. Scaled email and SMS into a core revenue channel, contributing 40%+ of total revenue and driving 70%+ YoY growth.

Email Marketing SMS Marketing Lifecycle Strategy Segmentation A B Testing Flow Architecture Customer Journey Klaviyo Analytics Reporting

Travel Coordinator

Wagner Bespoke Travel

Jan 2022 - Jan 2023 (1 year)

Served as the primary point of contact for clients, overseeing the inquiry and design process from lead qualification to post-trip follow-up. Managed client communications and maintained detailed client records in a central database.

Client Management Communication Skills Project Management ClickUp Database Management

Account Manager

OKOV d.o.o.

Jan 2014 - Jan 2022 (8 years)

Acted as the main point of contact for all client concerns, resolving inquiries and complaints in a timely and empathetic manner. Planned and executed marketing and sales activities for the e-commerce store, including email marketing and social media promotions.

Customer Relationship Management Email Marketing Social Media Marketing Sales team training Mentorship

Hotel Sales & Reservation Manager

Best Western Premier

Jan 2006 - Jan 2014 (8 years)

Managed all aspects of hotel reservations and sales, providing high-quality service to a diverse clientele. Processed payments and managed bookings using industry-standard CRM and reservation systems.

Hotel Reservations Sales Customer Service CRM Fidelio Amadeus Booking Management