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Vivian Oroma

@vivianoroma

Social Media Strategist at Heliosx (MedExpress), driving a 70% engagement uplift through a rebrand rollout.

At Heliosx (MedExpress), I run organic social across LinkedIn, Instagram, Facebook, TikTok and X, working with clinical and compliance teams to keep healthcare content accurate and approved. The rebrand rollout I supported delivered a 70% uplift in total engagements in the first quarter after launch.

I researched competitors ahead of MedExpress's TikTok launch and helped shape the strategy; engagement grew 52% within three months, with content reaching 96.5K views. I also worked with doctors and nutritionists on eight expert video scripts, and the top video reached 118K views and 500 engagements on Instagram.

At Sazy, I grew Instagram from 700 to 10,000+ followers and increased its engagement rate by 80%. I also drove growth in Pinterest sessions and Pinterest-driven revenue through social campaigns.

Earlier, at Mondottica, I supported content and campaign delivery across 15 international eyewear brands. Across my work, I use audience and performance insights to plan campaigns, improve content, and shape what comes next.

Experience

Work history, roles, and key accomplishments

Current

Global Social Media Strategist

Current

Heliosx (MedExpress)

Jan 2024 - Present (2 years 9 months)

Run organic social across LinkedIn, Instagram, Facebook, TikTok and X, working with clinical and compliance teams to keep healthcare content accurate and approved. Delivered a 70% uplift in engagements through rebrand rollout and grew TikTok engagement by 52% within three months.

Social Media Manager

Sazy

Jan 2022 - Dec 2024 (2 years 11 months)

Promoted from Social Media Expert to Social Media Manager in November 2023 after leading a successful social strategy for the company's launch. Grew Instagram from 700 to 10,000+ followers, increased engagement rate by 80%, and drove 500% growth in Pinterest sessions and 1,000% growth in Pinterest-driven revenue.

Social Media Strategy Content Strategy Organic Growth Influencer Marketing Affiliate Marketing UGC Performance Analytics Google Analytics Sprout Social Pinterest LinkedIn Instagram

PR & Social Media Assistant

Mondottica

Jan 2019 - Dec 2022 (3 years 11 months)

Supported content and campaign delivery across 15 international eyewear brands in multiple markets. Managed influencer relationships and content calendars, and produced performance reports and campaign insights used to refine ongoing activities.

Content Strategy Influencer Marketing Campaign Management performance reporting Social Media Management