
Sarah Khursigara
@sarahkhursigara
Social media specialist at Qissa, growing an audience of 500,000+ young women with culture-led beauty and fashion content.
What I'm looking for
I built an audience of more than 500,000 young women by making the beauty and fashion content I wished existed. My series Makeup Doesn’t Look Good On Me reflects a point of view shaped by youth culture.
Through my agency, Qissa, I pair culture-led creative with consumer data and commercial goals. For an F&B client, I reached 539,000 views and 350,000 accounts in 60 days, contributing to a 25 percent rise in footfall.
My content series have also converted into tens of thousands of new followers through SEO and audience analysis. I run social media across brands with a small team, handling the process from idea to post and using data to guide what comes next.
Experience
Work history, roles, and key accomplishments
Founder & Social Media Lead
Qissa Limited
Nov 2025 - Present (11 months)
Founded and run a social media agency for F&B, beauty, music, and coaching brands, leading strategy, production, and reporting.
Beauty Content Creator
Self Employed
Mar 2022 - Present (4 years 7 months)
Built an audience of 500K+ across TikTok, YouTube, and Instagram, creating viral beauty content and securing brand partnerships.
Founder
Online Store
Aug 2020 - May 2026 (5 years 9 months)
Built and ran an online store end to end, including shoots, social and email campaigns, and trend analysis.
Digital Activation Intern
Lancôme
Jul 2023 - Jul 2024 (1 year)
Executed 12 months of product launches across 19 retailers, managed Facebook ad campaigns, and led retailer strategy pivots.
Freelance Model
Harmony HK & Elegance Models
Apr 2018 - Jul 2022 (4 years 3 months)
Commercial photo, video, and runway work for Calvin Klein, Mandarin Oriental, Tatler, and Lululemon.
Marketing & Merchandising Assistant
Alice + Olivia
Jun 2021 - Sep 2021 (3 months)
Developed marketing strategies, curated campaign assets, and styled retail windows, reporting to APAC leadership.
Education
Degrees, certifications, and relevant coursework
Bath Spa University
Bachelor of Science with Honours, Psychology
2021 - 2025
Pursuing an undergraduate degree in Psychology with a focus on marketing, personality, and consumer psychology.
Island School
International Baccalaureate, Liberal Arts
2018 - 2020
Grade: 36 points
Completed the International Baccalaureate with 36 points, studying Psychology, English, and Philosophy at higher level, and Biology, Maths, and Spanish at standard level.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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