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Vidhi Sharma

@vidhisharma5

Social Media Coordinator at The HR Ally, growing LinkedIn organically by 200+ followers through content planning and optimization.

Australia

Message

At The HR Ally, I support social media strategy and execution across LinkedIn, Instagram, TikTok, and Meta. I planned and published organic content, helping increase LinkedIn organic followers by 200+ through consistent posting and content optimization.

Previously, I created SEO-optimized and social media content at eMarket Experts and United Way, and supported social media coordination at Trizone Advertising Pvt Ltd. I’ve also assisted with campaign execution and content planning for client accounts at Purple Patch Consultancy.

Experience

Work history, roles, and key accomplishments

Current

Social Media Coordinator

Current

The HR Ally

Mar 2025 - Present (1 year 7 months)

Supported social media strategy and execution across LinkedIn, Instagram, TikTok, and Meta for a fast-growing HR start-up. Increased LinkedIn organic followers by 200+ through consistent posting and content optimization.

Social Media Marketing Content Creation Audience Segmentation Analytics Campaign Management LinkedIn Instagram TikTok Meta

Social Media Coordinator

Purple Patch Consultancy

Feb 2024 - Jul 2024 (5 months)

Assisted in creative strategy, campaign execution, and social media management for multiple client accounts. Managed content calendars and analyzed performance metrics to support campaign optimization.

Social Media Management Content Creation Copywriting Content Calendar Audience Segmentation Analytics SEO

Content Writer

eMarket Experts

Jul 2021 - Feb 2022 (7 months)

Created SEO-optimized website, blog, and brochure content while maintaining consistent brand voice. Developed and optimized Meta paid social campaigns with conversion-focused ad copy.

SEO Content Writing Copywriting Meta Ads Email Marketing Research Competitive Analysis

Content Writer & Social Media Executive

United Way

May 2019 - May 2021 (2 years)

Produced SEO-optimized blogs, articles, website, and social media content aligned with brand guidelines. Managed organic and paid social media campaigns across Meta and Google Ads.

SEO Content Writing Social Media Marketing Meta Ads Google Ads Campaign Optimization Community Engagement

Social Media Coordinator

Trizone Advertising Pvt Ltd

May 2017 - May 2019 (2 years)

Developed SEO-optimized content and integrated marketing calendars across healthcare, real estate, tourism, and FMCG clients. Managed social media channels and drafted marketing copy for various materials.

SEO Content Creation Social Media Management Copywriting Marketing Calendar Campaign Coordination