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@alauraduncan
Social media-focused Account Executive driving brand visibility and engagement.
I am a dedicated Account Executive with a strong focus on social media, leveraging my creativity and analytical skills to craft strategies that enhance brand visibility and engagement. My experience includes managing campaigns that have garnered millions of impressions globally, showcasing my ability to connect with diverse audiences. As the Livestream Host for TikTok's Creator Camp 2023, I demonstrated my capability to engage audiences in real-time, further solidifying my expertise in content creation and strategy development.
In my current role at Looksee International, I manage multiple campaigns simultaneously, ensuring alignment with market trends and audience interests. My responsibilities encompass client and influencer management, content creation, and data-driven strategy optimization. I thrive on building strong relationships and utilizing analytics to identify growth opportunities, which has led to improved ROI and engagement rates for my clients. My passion for creating authentic, impactful content drives my commitment to delivering measurable outcomes.
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Work history, roles, and key accomplishments
Looksee International
Jul 2022 - Present (3 years 4 months)
As an Account Executive, I manage multiple marketing campaigns, focusing on community management, content creation, and client relations. I lead PR initiatives and analyze performance metrics to optimize engagement and ROI.
ICMS Australasia
Jun 2021 - Jul 2022 (1 year 1 month)
In my role as Social Media Coordinator, I developed and executed social media strategies that significantly increased brand awareness and engagement, including a 1000% growth in LinkedIn followers.
ICMS Australasia
Mar 2020 - Aug 2021 (1 year 5 months)
As a Conference Assistant, I provided exceptional client service and managed event logistics, ensuring smooth operations and high client satisfaction during events.
Karpati Skin Clinic
Oct 2016 - Mar 2020 (3 years 5 months)
In my role as Receptionist, I managed daily operations, client appointments, and cash handling, ensuring exceptional customer service and operational efficiency.
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