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vivek chauhan

@vivekchauhan3

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I scale digital revenue through AI-driven performance marketing, conversion optimization, and product-led growth.

India

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What I'm looking for

I'm looking to lead growth and performance marketing where I can combine AI automation, paid acquisition, CRM, product-led growth, and conversion optimization to scale revenue, improve unit economics, and build high-performing acquisition funnels.

At Testbook Supercoaching, I manage ₹1Cr+ in monthly digital spend and deploy AI bidding agents across Meta and Google to protect ROAS. I reduced CPL by 30%, lifted category conversion from 1.37% to 2.9%, and scaled qualified organic leads by 2.5x.

I launched and scaled SuperPass Live through SEO, referrals, OOH, influencer marketing, and automated cross-channel growth initiatives, driving 2x month-over-month growth. I also built AI-powered creative automation that increased remarketing ROAS from 3x to 8x.

Previously at BYJU'S Exam Prep, I grew community-led revenue by 20% month over month for a 1M+ user ecosystem and led a 25-member cross-functional team. I delivered high-intent workshops and scholarship tests with 8–10% conversion rates, while product-led campaigns increased sign-ups by 18% and DAU by 40%.

My foundation in content-led acquisition comes from Unacademy, where I managed 15 freelancers and created current-affairs content and quizzes generating 100k+ daily views. Across roles, I combine paid acquisition, CRM, analytics, content, and product feedback loops to improve unit economics and user growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Testbook Supercoaching

Jan 2025 - Present (1 year 9 months)

Managed ₹1Cr+ monthly spend with AI agents, achieving 30% CPL reduction and scaling remarketing ROAS to 8x. Led full-funnel optimization and launched 'SuperPass Live' subscription, driving 2x MoM growth.

AI Agents Meta Ads Google Ads CRO A B Testing CRM SEO Influencer Marketing OOH Product Led Growth Retention Marketing WebEngage CleverTap Google Analytics SQL Tableau Redash

Associate Marketing Manager

Testbook Supercoaching

Aug 2023 - Jan 2025 (1 year 5 months)

Built three profitable categories from scratch, managing P&L for a 1.5M user base. Increased online revenue share from 55% to 80% and lifted category CVR from 1.37% to 2.9%.

Category Management P&L management Digital Merchandising CRM WebEngage CRO A B Testing Upselling Segmentation

Category Marketing Manager

BYJU'S Exam Prep

Apr 2022 - Jul 2023 (1 year 3 months)

Drove community-led growth for a 1M+ user ecosystem, achieving 20% MoM revenue growth. Led a 25-member cross-functional team and orchestrated 50+ workshops and 35+ scholarship tests with 8-10% CVR.

Community Management Sentiment Analysis Cross functional Leadership YouTube Operations Content Strategy Campaign Management Process Optimization Retention

Community Manager

BYJU'S Exam Prep

Mar 2021 - Apr 2022 (1 year 1 month)

Partnered with SEO and Content teams to increase organic sign-ups by 15%. Optimized post-purchase support, reducing resolution time by 66% and increasing user LTV.

SEO Content Strategy Customer Experience Retention Data Analysis

Content Writer

Unacademy

Jan 2019 - Mar 2021 (2 years 2 months)

Managed a cross-functional team of 15 freelancers and spearheaded content-driven growth, generating 100k+ daily views. Optimized content hooks to maximize CTR and reduced conversion cycle by 30%.

Content Writing Team Management SEO Funnel Optimization CTR Optimization Data Driven Development Product Led Growth Lead Magnets