Vishnu Prasannan
@vishnuprasannan
I build content, influencer, and brand campaigns that drive measurable organic growth and retention.
IndiaWhat I'm looking for
I've led brand, influencer, GTM, and content strategy for ActiveFoods at Sugar.fit, including Sugar Control Juice, Apple Cider Vinegar, and Sugar.fit Yeast Protein. I develop clear narratives around diabetes-friendly nutrition and functional superfoods, from launch strategy to product education videos.
At Gameskraft, I grew customer acquisition in Kerala by 36,566%, from 30 to 11,000+ monthly users in two months. I produced 800+ performance marketing videos, scaled video ad spend about 14x, and launched 500+ RummyPrime GTM videos that achieved 20% higher retention than previous launches.
I've built creator and community programs across Beepkart, YintaTech, and Koo App. My campaigns with Dinesh Karthik, Madan Gowri, and Jordindian generated 15,000+ IPL leads, while global influencer campaigns at YintaTech grew brand awareness by 30% and market share by 20% in six months.
I enjoy translating complex products into simple, compelling stories using content strategy, SEO, data insights, regional creators, and rapid creative experimentation.
Experience
Work history, roles, and key accomplishments
Brand & Influencer Marketing | GTM & Content Strategy
Sugar.fit
Nov 2025 - Present (11 months)
Led marketing initiatives for the ActiveFoods superfoods portfolio at Sugar.fit, including SugarControl Juice, Apple Cider Vinegar, and Sugar.fit Yeast Protein. Planned and executed GTM strategies for new product launches, driving awareness and adoption across digital platforms.
Education
Degrees, certifications, and relevant coursework
University of Delhi
Bachelor of Arts, Political Science
2015 - 2018
Pursued a Bachelor of Arts with a focus on Political Science, developing analytical and research skills.
Arena Animation
Diploma, Graphic Design
Completed a diploma in 2D Graphic Designing, gaining skills in visual design and creative software.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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