Looking for a job

VISHAL Ramchandani

@vishalramchandani

Performance marketer across D2C and agency teams who improved ROAS and conversion volume by 20% with Performance Max optimization.

India

Message

What I'm looking for

I'm targeting roles in creative strategy and campaign optimization within dynamic D2C and agency environments.

At Roastify Media, I managed three D2C accounts across Meta and Google Ads, tailoring campaign structures to each category and audience. I refined Performance Max campaigns and improved ROAS and conversion volume by 20% while maintaining CPA targets.

At Beiersdorf, I led one of three concept streams for the NIVEA Creme Limited Edition, testing the concept with 206 participants and presenting the final proposition to stakeholders. My work combines paid-media optimization with creative testing, informed by research into emotional advertising.

Experience

Work history, roles, and key accomplishments

Concept Lead

Beiersdorf

Oct 2025 - Nov 2025 (1 month)

Led a concept stream for a NIVEA Gen Z limited edition, shaping positioning and testing with 206 participants across Europe and Asia. Collaborated with an 8-member team and presented the final proposition to Beiersdorf stakeholders.

Concept Development Consumer Insights Cross Cultural Collaboration Presentation Skills

Sales & Marketing

Oppizi Marketing Agency

Dec 2024 - Jun 2025 (6 months)

Executed offline-to-online acquisition campaigns for D2C and app clients, tracking flyer performance through unique QR and promo codes. Analyzed redemption data to refine campaign targeting and improve performance.

Offline to Online Marketing Campaign Tracking Data driven optimization QR Code Coupons

Campaign Strategist

Roastify Media

Oct 2023 - Apr 2024 (6 months)

Managed 3 concurrent D2C client accounts on Meta and Google Ads, tailoring account structures by category and audience. Improved ROAS and conversion volume by 20% through Performance Max optimization and AI-enabled creative testing.

Meta Ads Google Ads Performance Max AI Creative Testing Looker ROAS CPA

Performance Marketing

Dexo Media

Aug 2022 - Jun 2023 (10 months)

Managed end-to-end Search and Display campaigns for web and app clients, refining app-install and re-engagement initiatives. Conducted keyword research and monitored campaign spend to align with performance objectives.

Search Campaigns Display Campaigns Keyword Research Budget Management App Install Campaigns

Digital Marketing Specialist

Ahuja Media

Oct 2021 - Sep 2022 (11 months)

Lifted engagement by 30% and ROI by 20% over 2 quarters through prospecting and retargeting audiences across SEA and paid social.

Prospecting Retargeting SEA Paid Social Engagement ROI

Education

Degrees, certifications, and relevant coursework

Brand University of Applied Sciences

Master of Arts, Brand Strategy

Grade: 2.3 (Gut)

Pursuing a Master of Arts in Brand Strategy, with a thesis on the effect of emotional storytelling advertising on consumer evaluation of sustainability.