Vishal Kumar

I’m a growth-focused B2B content strategist and performance marketer who uses generative AI to create high-performing content and marketing workflows. I combine AI-powered content creation with hands-on campaign execution to deliver qualified demand.

At Aviz Healthcare, I generated 400+ hiring leads at 4 CPL using Meta Ads, and I supported healthcare acquisition campaigns at 22 CPL with a 3% conversion rate. I also contributed 5,000+ mobile app installs through data-driven performance marketing, while increasing Instagram audience growth from 1,500 to 2,000 in one month.

I manage multi-channel publishing across LinkedIn, Instagram, Facebook, YouTube, X, and Google Business Profile, and I develop content calendars and campaign messaging aligned to audience engagement and business objectives. I run audience research, competitor analysis, reporting, and marketing performance reviews to continuously optimize outcomes.

My projects reflect how I work: I built an AI-powered content creation workflow for ideation, copywriting, and campaign creatives using ChatGPT, Claude, and prompt engineering. I’m excited to keep using AI responsibly to improve speed, quality, and results across B2B content and performance marketing.