Vinoth Kumar

Configured client data reports and investigated issues involving data delivery, interpretation, platform limitations and defects. Worked with large datasets and SQL-based data manipulation; normalized client usage reports using Alteryx and Tableau.

Managed programmatic trading activity across MediaMath and Bidtellect, supporting campaign delivery and client performance objectives. Launched, managed, traded and optimized campaigns using programmatic platforms and optimization engines.

Led campaign-management activity, coordinating internal delivery teams and client-service stakeholders to meet campaign briefs, objectives, budgets and deadlines. Oversaw campaign plans, resolved technical issues and prepared recaps documenting campaign changes and actions.

Managed day-to-day client servicing, campaign trafficking, reporting and follow-up requests for enterprise accounts. Led and mentored a team of campaign traffickers supporting one of YuMe's largest enterprise accounts.

Set up and trafficked digital advertising campaigns, implemented creatives and third-party tags, and launched campaigns across supported ad servers. Managed campaign servicing, delivery, optimization, inventory management and performance reporting.

Coordinated daily trafficking allocations and campaign workloads, covering team-lead responsibilities when required. Trained new joiners in campaign setup, trafficking and operational processes.

Bachelor of Engineering in Computer Science.