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Vini Rignel

@vinirignel

Senior Customer Success leader specializing in e-invoicing, compliance, and risk management to drive renewals and adoption.

United Kingdom
Message

I’m a client-focused Customer Success leader with an excellent global mindset, built around bridging people, processes, and technology to increase productivity and minimize costs. I’m adept at building strong working relationships at all levels while prioritizing effectively to meet tight deadlines.

At Avalara, I’ve served as Senior Enterprise Customer Success Manager and E-invoicing Specialist for EMEA, strengthening cross-functional collaboration and improving resolution time for complex client issues by 20% through streamlined processes and better inter-team communication. I’ve led strategic check-ins, executive business reviews, and in-person meetings across Europe and the USA to increase product adoption and uncover upsell opportunities.

I’ve managed high-value at-risk enterprise accounts using targeted get-well plans, resulting in zero churn for enterprise customers under direct management. I’ve also delivered senior-level e-invoicing expertise and tailored best-practice training that boosted customer compliance readiness by 15%, while acting as a trusted advocate influencing product roadmap decisions.

Before that, I built a foundation across customer support, compliance, and account management, including reducing escalations by 25% through proactive engagement and early risk management. Earlier management experience includes leading a team of 8 videoconference engineers and creating a solution with a 6-month, £2.4 million UK Government contract, reinforcing my ability to lead teams, coach others, and drive outcomes.

Experience

Work history, roles, and key accomplishments

Avalara logoAV

Enterprise CSM & E-invoicing

Dec 2022 - Jun 2025 (2 years 6 months)

Built and maintained relationships with 150+ EMEA accounts to drive post-implementation adoption and maximize ROI. Reduced escalations by 25% through proactive engagement and early risk management, improving client compliance readiness by delivering tailored e-invoicing training and best practices.

Kinly logoKI

Unified Communications Manager

Feb 2014 - Oct 2020 (6 years 8 months)

Led teams to create the CVP solution, driving a 6-month £2.4M contract with the UK government. Managed a team of 8 videoconference engineers supporting video connections for judges and politicians, and produced client user manuals and step-by-step guidance to improve customer experience.

Education

Degrees, certifications, and relevant coursework

University of Oxford logoUO

University of Oxford

Bachelor of Arts, Modern Languages

2001 - 2004

BA in Modern Languages (Portuguese and German) and Literature at the University of Oxford.

NB

New Economic Powers – BRICS

New Economic Powers – BRICS

2009 -

Course or program completed: New Economic Powers – BRICS (March 2009).

SU

SuccessCOACHING

Certified Customer Success Manager (CCSM) (Level 4)

2025 -

Certified Customer Success Manager (CCSM) at SuccessCOACHING (Level 4).

UNESP — Universidade Estadual Paulista logoUP

UNESP — Universidade Estadual Paulista

Attended UNESP University in Sao Paulo, Brazil.

Tech stack

Software and tools used professionally

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